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Promotional Artwork for iOS vs Google Play’s Feature Graphic

Any developer that has been featured on the Apple App Store can tell you how excited they were when they received the, “App Store: Promotional Artwork request for…” email. While the anticipation around this email is electric, the realization that Apple’s pressing requirement for additional creative assets starts to set in quickly.

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Why Apps Need ASO Even if They’re in the Top 10

When it comes to getting an app seen and downloaded, reaching the top 10 list in the app stores is like reaching the holy grail. For most people, it takes a momentous adventure through proverbial caves, dodging competitors, and working hard (on their App Store Optimization strategy) to reach their goals. However, for some, reaching the top 10 happens without much effort.

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