The big news from WWDC 2015 was the release of Apple Music, new Mac OS El Capitan, and the announcement of iOS9. Our favorites - new OS for Apple watch that allows for native apps, and an expanded Siri. Similar to Google's Now on Tap announcement at their recent developer conference, a more contextually aware and thus useful and proactive Siri was revealed. The implications to mobile marketing and mobile apps are significant as both Apple and Google (and Facebook) have made it clear they recognize the market loves apps.
Siri is just one end point for a user to access search. Spotlight being another.
Apple wants to be sure users can reach the value in the mobile apps on their device with deeper integrations with content in the "mobile app silo". Enabling users to access content in an app from another app. Enabling users to search (via Siri or Spotlight) with results that include app content.
Federighi said Siri -- "has quietly become popular."
Each week, Apple's voice recognition software answers more than 1 billion requests.
Proactively suggesting apps based on various inputs and user behavior - weather app in the morning, music app on a run, calorie tracker after run or at cafe. Having a mobile app means tapping into how users are interacting with their devices, like a website can't.
Native Apps for the Apple Watch
"Performance will be great. Responsiveness will be great. It'll be a great new frontier for your Watch," Apple's Kevin Lynch
The new OS allows developers to access the watch microphone, speaker, and accelerometer. Currently, Apple Watch apps run on an iPhone and are displayed to the watch. Not only does native watch apps mean much better, creative, faster apps - but more likely than not, we can expect to see an Apple Watch specific app store coming soon. Since Apple Watch apps are really iPhone apps that are compatible with the watch, the app store has a curated list of Apple Watch compatible apps. Expect this to change as developers start to release apps built specifically for the Apple Watch. Another opportunity to collect and optimize app store meta data and tap into what your target market is looking for from the app stores.