started Foundr magazine - a subscription app with new issues monthly, and drives thousands of new installs weekly by cultivating Instagram. Driving traffic and installs via a social media channel only works when you find the balance of fun, engaging content with clear calls to action. Nathan shared in his strategy for Instagram the balance is 5 posts to 1 “download this app” post.
Perhaps stating the obvious, but worth mentioning. You have a huge group of people extremely likely to use your app - your company’s leads and current clients who are already using or familiar with your service. A study of major retailers with mobile apps showed shoppers with the stores' mobile apps shopped more frequently, longer and spent more than non-app users. These retailers now include links to install their app in their weekly email "flyers" - as mobile users are valuable enough to make a prominent call to action. Not unlike how you would have a link to your company website in your signature, consider adding a link to your app in your email signature as well.
The above are just some of the trends for app promotion in 2016. We'll cover more app promotion tips, including deep dives into the specifics of implementing in future posts.