5 Steps For App Launch Success

You’ve spent months, perhaps even years, developing an app that you know is the best thing since sliced bread.

Your team has poured heart and soul into this project and cannot wait until launch day.

However, without an effective pre-launch strategy for your app, it will more than likely flop.

To be sure your app launch goes swimmingly, follow these top 5 steps for app launch success and mobile app promotion.

1. Begin Marketing Early

Many app developers wait to market their product when their launch date gets close.

This can turn into a major mistake as they are wasting valuable time. Ideally, the marketing of an app should start when development begins.

From day one, you should also begin to develop a marketing strategy and implement it as soon as possible. Experts suggest viewing your marketing efforts as a crescendo; something that will start out small, grow over time, and peak with the release of your app.

It’s never too early to start building a loyal fan base for your app.

2. Consider Exclusivity

You can create a buzz around your app if you choose to focus on word-of-mouth marketing.

For example, Spotify started in the USA by invitation only. The exclusivity of Spotify got people talking about this app and got people sharing it. This strategy ensured people wanted it and made people feel important if they had it. Spotify’s creators lit a match and sat back to watch the world catch fire with their exclusivity.

You could do the same with your next app.

3. Make Sure Your App is Optimized

If you want your app to be found, you need to optimize it to be found in the app store. If your potential audience cannot find your app, it is worthless.

Make sure your app has keywords in its title to help it be found as well as relevant keywords placed in its description. This marketing step is so important that app development companies have added app store optimization as a step in the development and marketing process.

4. Incorporate Calls to Action on Social Media

Another key to increasing your user base will be to include social calls to action within your app.

Many existing apps have found clever ways to do this. Users can post their game progress or newest virtual fashion accessories they have developed on their Facebook page or they can share the route they took on their morning jog and how many miles they conquered.

Building a social action call into your app will create free marketing for you. Friends and acquaintances on social media platforms will see your app posted on a page and want to find out more.

Many people also enjoy an app more if they have the ability to share something they have done with it on a social media platform.

5. Get Beta Testers

Along the same lines as exclusivity and word-of-mouth is beta testing. Select some users to get on board with your app early and grant them beta testing rights.

Not only will this step give you feedback before your app is released to the general public, but it will also help spread the word about your app’s release and help build excitement about it.

Having exclusive beta testers can make other potential users want your app even more as people always want what they can’t have yet. In addition, people want to be able to say they were a beta tester for the greatest new app or that they got in on the ground level when an app hadn’t even been released to the public yet.

Beta testing is a way to not only add more users but also to build a base of loyal users.
While you may want to focus solely on your app development and not touch its marketing until closer to the launch date, you need to start now and incorporate the aforementioned steps into your app development. Doing so will make it more successful in the long run by builder a larger, more diverse, and loyal fan base.

4 Awesome Free Mobile Analytics Services

One way developers can stay ahead of the competition in today’s highly competitive business environment is by incorporating data-driven solutions into their mobile apps.

Luckily, developers can access a whole host of free and premium mobile analytics tools. With that in mind, here is a look at four awesome free mobile analytics services.

Google Mobile App Analytics

Search giant Google has a mobile app analytics solution that developers can use to measure a wide range of metrics.

Some of the key features available via the Google Analytics for Mobile Apps solution include Install Attribution, Mobile SDKs, Cross-Device Data, Event Tracking, Demographics & Remarketing, Google Tag Manager, as well as Lifetime Value and Retention Analysis.

In addition, developers can import data into this data analytics solution from their CRM platforms.

Developers can also integrate other Google products including AdMob, AdWords, Google Display Network, and Google Play into Google Analytics for Mobile Apps.

Besides data ingestion and import, this product supports real-time data analytics and reporting. This includes Acquisition Reporting, Audience Reporting, Cohorts Reporting, Conversion Reporting, Custom Reporting, Ecommerce Reporting, and Reporting APIs.

More importantly, Google’s mobile data analytics tool allows businesses and marketers to use the data insights gleaned to improve their marketing campaigns via Alerts & Intelligence and Experiments.

For instance, one can run A/B tests via Content Experiments in Google Tag Manager. To access and use this solution, Google recommends setting up an Analytics account. From your account, you can set up Google Tag Manager and Analytics SDK app properties.

Twitter Fabric

The social networking site Twitter offers a mobile data analytics solution aptly called Twitter Fabric Mobile Analytics. With this solution, developers and entrepreneurs can get real-time data on diverse metrics all within the same dashboard, meaning no more jumping from one dashboard to another.

Twitter has even made it easier to track and measure mobile data metrics by providing developers with SDKs that address analytics issues ranging from verifying users, to generating revenue.

These SDKs include Crash Reporting, Mobile Analytics, Mobile Identity, Growth, Monetization, Infrastructure, Payments, Optimization, UX Analysis, Maps, Realtime Signaling, and Game Analytics.

Out of these, the mobile analytics module will be of interest to developers and entrepreneurs because it enables one to measure and quantify metrics including:

  • Daily active users
  • Daily new users
  • Daily active users by OS
  • Median session length
  • Sessions per active user
  • Monthly active users
  • Daily active user to monthly active user ratio (DAU/MAU ratio)
  • Active users right now
  • Daily users for top builds
  • Time in app per user
  • Percent crash-free users

To make it easier to use this mobile analytics solution, Twitter has integrated it with the Crashlytics kit. It is worth noting that Twitter analyzes the behavior of apps tied to this platform and alerts their owners or developers when they observe abnormal behavior.

Facebook Mobile SDK

According to Facebook, its Facebook Analytics for Apps enables users to measure all customer activity across devices.

To start with, this solution has a feature called Events that you can use to view key trends related to your app. More importantly, you can view these trends by gender, age, country, platform, and language.

Another key feature is “Funnels,” which enables one to monitor accessibility problems especially when app users face difficulties accessing certain features, navigating in-app, or accessing specific content.

The “Cohort” feature makes it easy to compare current performance metrics against historical data. As such, you can make tweaks to your app to improve the lifetime value of app users, retention rate, and repeat purchase rate.

Finally, the “Segments” feature enables app owners to understand their customers better. This is because Segment consists of filters that one can use to investigate the behavior of a specific consumer demographic.

Luckily, Facebook Analytics comes with several in-built graphs that enable users to display app user actions as charts.

Flurry Analytics

According to Flurry, its analytics solution supports all major mobile platforms including iOS, Android, Blackberry, Windows Phone, and mobile web.

One useful feature is Flurry User Acquisition Analytics (UAA), which enables app owners and marketers to monitor metrics such as install, clicks, and impressions for purposes of optimizing and maximizing marketing ROI.

Furthermore, Flurry Analytics allows one to drill down into key metrics at the campaign level. You can also use Flurry UAA to customize user and campaign quality parameters. Another great feature is Crash Analytics that you can use to monitor and investigate app crash issues.

Flurry Analytics will even estimate key app metrics such as the age and gender of app users even if you do not track these demographics.

In general, you can use Flurry Analytics to segment app users, filter data according to selected segments, and analyze data to understand the performance of chosen segments.

Conclusion

Whether you are developing a mobile app to promote an upcoming event, promote a product/service, or improve brand reach, you should measure user actions via mobile data analytics. Some of the best free mobile analytics solutions available today include Google Analytics for Mobile Apps, Twitter Fabric Mobile Analytics, Facebook Analytics for Apps and Flurry Analytics.

A Comprehensive Overview Of ITunes App Analytics

While there are plenty of tools for tracking app performance, iTunes App Analytics stands out from the crowd for a number of reasons. The following information can help you see what this program does, how it works and what its strong and weak points are.

The Basics

The iTunes App Analytics program tracks engagement for iOS and tvOS apps. The program is free and no additional code is required for use. This analytics program tracks engagement on apps installed on iOS 8 and/or tvOS 9 and later.

The Features

The iTunes App Analytics program offers the following features and amenities:

– Product page creation

– Download tracking

– Ability to create unique links for each marketing campaign

– Campaign tracking with StoreKit API

– Sales tracking

– Sessions tracking

– Detailed overview of users

– Metrics

– Retention rate

Understanding the Data

The iTunes App Analytics program has made it possible for app developers to obtain a wealth of information free of charge. The download tracking system shows the geographic location of each app downloader, what app was downloaded and which website it was downloaded from.

The developer will also be able to see what time and day of the week the app was downloaded. Re-downloads are not included in the data; all downloads listed are from first time users.

Usage is also tracked in a comprehensive manner. A developer using this analytics platform will be able to see what time the app was used, the geographic location of the user and how long the app was in the foreground for. If the app is in the foreground for more than two seconds, this counts as a session; if the app is sent to the background or closed and reopened, this would count as another session. The number of active devices (i.e. how many devices had at least one active session with the app within a specified time period) is also counted.

Retention statistics are also offered. They are valuable because they enable a developer to see who is not only downloading the app but also installing and using it. These stats, like all other stats outlined above, can be sorted by various date specifications (i.e. seven days, one month, a quarter, a year, etc.)

Data Accuracy

Unfortunately, iTunes App Analytics does not process data in real time. Data is only processed at a time when user experience will not be affected, which means that it may take up to 72 hours for some statistic fields to be fully updated. Bear this in mind when tracking recent statistics to avoid underestimating the number of active users, sessions and retention rate.

Developers will notice that iTunes App Analytics has placed the phrase “User Opt-in” next to certain statistics. As the phrase would imply, this means that users can opt whether or not to send this data to Apple. Because some users will opt not to transfer their data, the stats for certain fields may be lower than they actually are.

Making the Most of the Data

There is so much valuable data available on iTunes App Analytics that it can be hard to know where to start. Following are some simple guidelines that can help developers understand the information they are receiving and make the most of it.

Time Tracking

As was noted above, developers can sort statistics based on time. Seeing what time of day, day of the week and day of the month has the most downloads, sales and engagement will help a developer know when to put up apps for sale, when to advertise certain goods on the app and more.

Geographic Location

While user identity is never shown, a developer will be able to see users’ geographic location. Knowing where the majority of users live will enable one to create targeted local advertising campaigns and create special features that would appeal to a local target demographic.

Conversion and Usage Data

Conversion data is comprehensive, allowing developers to see the ROI for each campaign and each app. Even so, the usage data is just as important if no more so. Low usage statistics indicate that while an advertising campaign may be successful, users are not happy with the product and are therefore unlikely to buy new products from the same developer.

Any app developer who is serious about marketing iOS and tvOS apps should give iTunes App Analytics a spin. The program is not perfect but provides more than enough information to create successful marketing campaigns, tweak unattractive apps and create new, popular apps that will appeal to the target audience.