iPhone 7

iPhone 7 – Everything You Need to Know

Apple officially unveiled the iPhone 7 and 7 Plus at their San Francisco press conference today, confirming many rumors about the device and revealing a host of new features as well. How will the iPhone 7 impact the world of mobile? Let’s take a deeper look.

More Horsepower

The iPhone 7 will predictably introduce the A10 chip, Apple’s most advanced chip yet. The A10 has a four-core CPU powered by two high-performance cores and two high-efficiency cores. The high-performance are designed to handle tasks like intensive gaming, and each run 50% faster than the A9. Meanwhile, the high-efficiency cores are designed for less intense tasks, and will save you one-fifth of your battery life.

All of this should lead to our next point…

Improved Battery Life

Each year Apple touts improved battery life in their new iPhone models, and this year is no different. The iPhone 7 will supposedly last up to two hours longer than the iPhone 6s thanks to the new high-efficiency processors in the A10 fusion chip.

Updated Camera(s)

The iPhone 7’s camera will come equipped with optical image stabilization, a 1.8 aperture lens, a 12-megapixel sensor and quad-LED flash. The front camera will be upgraded from five megapixels to seven for sharper selfies than ever before.

Photography buffs will want to shell out for the iPhone 7 Plus, though. This model features two cameras: one 12-megapixel wide angle, and one 12-megapixel telephoto. The first shows 1x zoom, and the other will allow users to instantly jump to 2x zoom with a tap.

Digital zoom will still be used for up to 10x zoom total.

Lightning Headphones

As rumored, the headphone jack is no more. Instead, all Apple headphones will now use the Lightning port. A converter will be included in the box so you won’t have to abandon your old headphones just yet.

If you ARE looking for a change of pace in the headphone arena, consider Apple’s new wireless AirPods. These headphones look and feel similar to standard EarPods, but are completely wireless. Better yet, you can double tap them to summon Siri right into your ear.

Stereo Speakers and Improved Display

Replacing the headphone jack are new stereo speakers, one set at the top and one at the bottom. The speakers should offer booming sound that older iPhone models just weren’t capable of.

Meanwhile, the iPhone 7’s display will be 25 percent brighter than previous models, and will continue to expand the color range possible on mobile. 3D Touch will continue to exist on the iPhone 7, but nothing exciting was announced in this regard.

iOS 10

Apple revealed iOS 10 months ago at WWDC, but with its looming September 13 release just around the corner all of the changes we’ve been discussing are about to hit at once. Built-in photo editing, responsive notifications, Siri integration and a brand-new App Store just for iMessage – all of this and more is about to be rolled out worldwide.

New Design

The flagship iPhone 7 color looks to be “Jet Black”, a shiny gloss color achieved through sand polishing. Standard Black, Silver, Gold and Rose Gold variations will also be available.

Where the iPhone 7 design really begins to come to life is in its new convenience features. The phone will be water and dust resistant, meaning your phone will continue to look great even if you drop it or get it wet. Don’t mistake water resistance for waterproof, though; unlike the Apple Watch Series 2, which ejects water from its speaker, the iPhone 7 can’t withstand a deep plunge.

Meanwhile, the new Home button will use Taptic feedback; it won’t click in like older models, but it shouldn’t feel different to users.

Upgraded Storage

New iPhone models will launch with updated storage tiers. The iPhone 7 and 7 Plus will be available in 32GB, 128GB and 256GB models. The only way to get your hands on a 16GB model is now to purchase an iPhone SE.


The iPhone 7 and 7 Plus will release on September 16, with pre-orders beginning Friday the 9th.

The base iPhone 7 will start at $649 unlocked, while the 7 Plus will start at $769. The iPhone 6S and 6S Plus will still be available in 32GB and 128GB models at a reduced price point.

iOS App Titles – Apple Cracks Down

For the first time since in its eight-year history, the App Store’s title field will be shortened from the previous 255-character limit to a new, concise 50 characters. Apple made the announcement to developers early on September 1st, sending shockwaves through the development community as many apps will be forced to alter their titles.

Starting September 7th, all app titles will be limited to 50 characters maximum. Live apps with titles that exceed 50 characters will be subject to warning from Apple. If within 30 days of receiving a warning the offending title hasn’t been updated, the app will be kicked off of the store. Apps that crash on launch will be removed from the store immediately.

This new initiative by Apple means more than just a cleaner-looking App Store, though. The title field is widely considered one of the most important components of App Store Optimization, as it sends a clear signal to Apple of what your app should be ranking for.

During the process of ASO, both an app’s title and keywords will be optimized to encompass the widest possible array of popular, relevant search terms. Words from an app’s title and keyword bank can combine to create phrases, meaning developers who add complementary words into their title and keyword bank will often have an advantage when it comes to organic discovery via search. This is why many apps use “title tags”, descriptive keywords which serve to inform the user (and Apple’s rankings system) of the functionality of an app.

Take the Google Maps app, for example. The app’s current title is “Google Maps – Real-time navigation, traffic, transit, and nearby places”. Words from their title can contribute heavily towards their app’s rankings. Consider words such as “traffic”, “transit” or “nearby places”. Alone, these are highly trending searches. Combined, they create a strong rankings portfolio for Google Maps, without ever taking up a character in the keyword bank.

The problem? Google Maps, along with thousands of other apps, has a title that comes in at over 50 characters. In the Top 100 Free Apps alone, there are 13 apps with titles longer than 50 characters as of this writing. These apps will have to consider how to shorten their title and re-optimize their keyword bank so as to maintain the highest possible number of words and phrases in their rankings.

 While the title field is changing, the concept of ASO itself is not. Combining words from the title and keyword bank will still be a way to gain more rankings for your app for the foreseeable future. The challenge now becomes to determine which words and phrases are most valuable to your app.