As the holidays approach, many developers are launching updates to take advantage of the shift in seasonal search trends. Properly researching, preparing and launching updates tied to these trends can help apps stay competitive with what’s trending, while maintaining the app’s core rankings.
It has been just over one year since Apple has rolled out its Search Ads platform, something that piqued the interested of developers interested in quality install channels world-wide.
The holidays are just around the corner and app developers all around the world are updating their app’s metadata to let users know they are ready for the holidays. One thing developers have to consider when preparing their app’s metadata is how different territories celebrate the holidays.
As we near the holiday season, it means that we also get closer and closer to Black Friday and Cyber Monday. These huge events set new revenue records last year and are already trending on the App Store.