2017 was a huge year for app developers, and companies, publishers and more have realized that mobile apps are more than a novelty: they’re a necessity.
On Dec. 11th, Apple announced a new feature in the App Store for all developers: Apple Pre-Order. The new feature presents developers with the option to let users pre-order their app before its official release date. The addition of Apple Pre-Order adds another layer of discovery, benefitting app developers. It drives initial hype around their app, allowing them to create their app store listing to start driving visibility.
The mobile industry is booming. Everyone has a smartphone and they’re all searching for apps that fit their needs.
App Developers and companies try to meet this ever-growing demand by producing millions of apps, flooding both the Apple App Store and Google Play Store. With millions of apps to compete with, how can any one company, developer or game try and rank higher than everyone else to get the downloads they want?
On September 15th, 2017, Google shook up the mobile marketing world and announced that AdWords will be moving all app install campaigns to a new Universal App Campaigns (UAC) format. This means that Google will no longer support standard mobile app install campaigns across their search and display networks. If marketers want to drive mobile traffic via AdWords, they will only be able to run UAC.
App developers couldn’t ask for a better window of opportunity this holiday season to address their app’s core features and encourage users to tap “Get.” With new updates in the app stores and the release of long-awaited phones like the iPhone X, Google Pixel 2, and Samsung Galaxy Note 8, comes the perfect intersection for success. It’s more than likely that a good number of lucky recipients will be gifted a new phone before the year draws to an end – a phone that will be waiting to be filled with new apps.