ASO. Thanks to Apple’s two new programs, app developers of all types can start using Search Ads to compete against their competitors. The new programs aren’t necessarily targeting a certain demographic of app developers, but are instead trying to help them all understand how it all work. Here are the differences between Search Ads Basic and Search Ads Advanced: Search Ads Basic
Search Ads Advanced
Both the Basic and Advanced programs are sure to help developers, especially in territories like UK, Australia, New Zealand, Canada, Switzerland and Mexico, which recently got Search Ads. Developers need to start looking toward additional tools so they can reach a larger audience while also improving their app’s visibility. Whether you’re a developer that just wants to get a taste of Search Ads or you’re a seasoned developer that wants to expand your audience, you should look into these programs.