Any developer that has been featured on the Apple App Store can tell you how excited they were when they received the, “App Store: Promotional Artwork request for…” email. While the anticipation around this email is electric, the realization that Apple’s pressing requirement for additional creative assets starts to set in quickly.
As the seasons change and new apps hit the market, it’s fundamental that developers make captivating changes to their creatives to curate a unique app store experience. Users definitely do notice and appreciate when apps put the extra effort into making graphics relatable to the upcoming season or holiday.
Apps thrive off their users. Understanding the current user experience is a top priority. As a developer, you want to make sure that users are enjoying your app and saying positive things to help with the app’s overall rating. The easiest way to understand their experience is by monitoring user reviews.
Imagine you’re a user browsing through either the App Store or Google Play Store and an app catches your attention. While some users instantly tap ‘Get’ without reading the description or even looking at the screenshots, you want to dive deeper into this app and understand what other users are saying about it.
When it comes to getting an app seen and downloaded, reaching the top 10 list in the app stores is like reaching the holy grail. For most people, it takes a momentous adventure through proverbial caves, dodging competitors, and working hard (on their ASO strategy) to reach their goals. However, for some, reaching the top 10 happens without much effort.