Marketing mobile apps can seem confusing if you’re not sure where to begin. Traditional methods, such as Google UAC and Apple Search Ads, are a great way to get started, but they’re not the only way. In fact, many developers find they’re not the most effective, either. This article is a collection of content we have published that will help you understand the marketing of mobile apps in non-traditional ways, both to get new users and keep them happy in the long term. After all, an app can’t be successful unless the users keep coming back for more! While the posts below are initially being written during April 2018 leading up to MAU 2018, this article will be updated as we write more content on less-than-traditional marketing strategies.
If an update isn't received well, can it still be successful? No matter the product or service, it’s the users and consumers that make or break it. Statistics show that only about 43% of users who download an app continue using it after the first month, and a bad update could lower that significantly. This is why listening to user feedback can mean the difference between having a number of one-time users that dislike any changes, and ones that stick around regardless of what updates have been made.
Having trouble drawing in users with social media ads? When used correctly, they can be a powerful tool for developers to reach their desired audience. In fact, some developers prefer social media ads over more traditional forms of advertising, which is why we’ve put together a list of common mistakes marketers make and how to avoid them.
The power of social media is not to be underestimated. While paid Facebook ads are definitely a viable way to market an app, it’s not the only way to leverage the platform. This article takes a look at how different aspects of Facebook can be utilized to help your mobile app grow and reach new audiences.
SEO Techniques for Mobile App Marketing – 4/24/2018
When you hear the term “Search Engine Optimization,” you probably don’t think of mobile app marketing. However, more and more developers are starting to realize the power of having an SEO-optimized website to compliment their App Store Optimization strategy. This article will take a look at some of the easiest ways a developer can get started building an online presence for their app.
Understanding the Lifetime Value of Users – 4/26/2018
When it comes to the success of mobile apps, what's more important: having a few dedicated users or a multitude of users who come and go? While it may be desirable to see the number of new users continue to climb, it’s the drop-off rate that is most important. We'll look at the "super user" and the value they bring throughout the growth of an app.
We hope that you’ll find value in this content. While we’re sure not every one of these strategies will be right for all developers who are marketing their mobile apps, it’s a good place to get started if you’re looking for less traditional methods of app marketing.