Say what you will about millennials, but no one can deny that they are making waves in the offices of digital marketers around the globe, forever shifting the landscape of online advertising. As they continue to be the largest generational group on social media, companies are finding new and innovative ways to advertise to them. In light of this, influencer marketing has become increasingly more popular year after year, dating back to the mere conception of social media. In fact, 71% of consumers are more likely to make a purchase based on a social media promotion, and apps are no exception to this strategy.
Ever since the App Store has supported iPhone X screenshots, developers have been quick to update their creatives to be up to speed with the latest technology. In fact, the iPhone X was the best-selling smartphone in Q1 2018, so it would only seem natural to want to make adjustments as soon as possible. However, they should proceed with caution and consider the implications of updating screenshots to the device’s measurements to avoid unintentional mishaps.
If you look across a crowd, you’re sure to see nearly every single person in possession of a mobile device. The number of phones, tablets and other smart devices is gradually increasing due to the simple fact that technology is constantly evolving. As the landscape changes and grows, it will, in turn, lead to new advances that can benefit users, but can also come with the unfortunate downside of possible data and privacy scares.
Among the announcements from Apple at WWDC 2018 was that Siri, its virtual assistant, would be receiving an upgrade to allow greater interactivity with apps. With SiriKit, iOS and watchOS apps can work with Siri, providing developers new possibilities to increase user retention, discovery and usage.
Apps form an integral part of today’s society and culture and are commonplace tools utilized for anything from finding recipes to navigation. In fact, apps have become so integrated into our lives that they are often seen and referenced in the entertainment we consume every day.