App Store Spotlight: Fire Emblem Heroes

Fire Emblem Heroes App Store Spotlight

Nintendo’s foray into the mobile space has had some ups and downs, starting with the short-lived Miitomo and progressing through more and more successful apps. One of its bigger hits is Fire Emblem Heroes, a mobile game that made $295 million in its first year alone. It instantly appealed to fans of the Fire Emblem franchise, but while that propelled it to success, is its App Store Optimization strategy helping it reach that height or hindering it from achieving even greater success?

Continue reading