Apple and Google want to get apps onto user’s devices faster. They allow developers to get their apps onto devices faster by releasing Pre-Order Apps (iOS) and letting users pre-register on Google Play. Pre-ordering apps seems beneficial to users, as it delivers what they want earlier. But how can it benefit developers? Are there any positives during the pre-launch phase? What does pre-ordering mean for their ASO strategy? Let’s go over why allowing apps to be pre-ordered/pre-registered would be beneficial to developers.
When users search for a television streaming app, they often search for the specific shows they want to watch. Google Play app developers attempted to take advantage of this by listing their app’s shows in the description, but now Google is giving them a boost by making TV apps show up in searches for the shows they stream.
Once a user discovers your app, a new challenge begins: how do you convert them a potential user to an install? Proper App Store Optimization doesn’t just help more users find your app, it helps convert them into loyal customers with several useful app page conversion tactics.
GasBuddy is an app designed for people trying to find affordable gasoline. It provides searches for gas stations with a wide range of filters and options, making it a popular app for anyone who drives. However, is it optimized for the App Stores it’s available on?
App developers are always on the prowl for new ways to drive installs and improve their conversion rate. They’ve taken to combining their ASO strategy with paid marketing campaigns such as Facebook Ads to attract and convert the right users. As with any ASO or paid acquisition strategy, the creative presentation and technical guidelines of Facebook Ads campaigns need to be considered. Performance should be also regularly be re-evaluated to make the best results are being achieved.
