App Screenshots & App Videos Best Practices

App developers use visual aids such as screenshots and preview videos to capture users’ attention. These aids are a vital, driving force for the user acquisition funnel, but poorly done creatives can drastically damage conversion rates.

The only way to convince these users to install is by making sure that their screenshots and preview video are optimized following ASO best practices. Without following these tips, developers can risk losing out on potential users that will boost their conversion.

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New Search Ads Stats

Apple Releases New Search Ads Statistics

Search Ads are a key component of App Store Optimization on the Apple App Store. They help put your app front and center in relevant search results to increase visibility and can even feed back into improving ASO by determining important and effective keywords. Apple has been going on tour throughout Europe to share the latest data on Search Ads, and the information is enlightening to their benefits.

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Search Ads and ASO

Apple Search Ads and App Store Optimization: Why You Can’t Have One Without the Other

Apple Search Ads is a marketing tool that’s proven invaluable to app developers looking to find an audience. It helps place apps front and center for relevant searches, capitalizing on the 65% of downloads that come directly from search. Yet without App Store Optimization, an app will have a sub-optimal Search Ads campaign. Likewise, Search Ads can in be beneficial for your organic ASO strategy.

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App Store Spotlight: Pandora Music

Pandora Music App Store Spotlight

Pandora, the popular music streaming app, has just been purchased by SiriusXM. SiriusXM is no stranger to the app business, and will undoubtedly make good use of Pandora Music, but a solid App Store Optimization strategy can help it succeed even further. Is Pandora fully optimized for the stores it’s available on, or can SiriusXM improve it to increase the app’s already impressive success?

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