iPhone XS, XS Max and XR

iPhone XR, XS, XS Max: Apple’s New iPhones & What They Mean for ASO

At the Apple Special Event, held September 12, 2018, Apple announced the latest in its iPhone devices: the iPhone XS, iPhone XS Max and iPhone XR. These new devices boast several enhancements, which app developers will want to make note of as they update their apps and create new ones to fully utilize the capabilities of the new devices.

Additionally, Apple announced changes to the Mac App Store with macOS Mojave, which will be released September 24th.

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App Store Spotlight: Fate Grand Order

Fate/Grand Order App Store Spotlight

Fate/Grand Order is a mobile game based off the popular franchise by TYPE-MOON. It’s a financial success, earning billions in worldwide revenue, but is its achievement based off of the brand alone, or does it have an App Store Optimization strategy that helps increase its downloads and conversions? For this week’s App Store Spotlight, we’ll take a look at Fate/Grand Order and see if its ASO is grand as well.

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Benefits of Playable Ads

5 Benefits of Creating Playable Ads

App developers and marketers were overjoyed when Google announced they could use another form of advertisements: playable ads. Since this format is so relatively new, there are questions and concerns regarding its benefits. Some may have perceived the announcement as another tactic to attract users, while others are worried about hindering the audience’s impression.

Before diving into why playable ads are beneficial, developers should understand what they are.

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Playable Ads Best Practices

How to Create Playable Ads: The Top 5 Best Practices

Ever since Google introduced Playable Ads as a mobile game-focused form of Instant Apps, developers have been trying to find the best ways to make great interactive advertisements for their apps. Playable ads are a great way to demonstrate an app’s capabilities or the gameplay of a mobile game, but as with any marketing strategy, it’s important to follow the best practices to get the optimal results.

Here are five of the best practices to consider when designing your playable ad.

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