Valentine's Day App Store Spotlight

Valentine’s Day Cards & Wishes App Store Spotlight

It’s Valentine’s Day, which means users are going to be searching the App Store and Google Play Store for apps that can help them tell their loved ones how they feel. As there are several apps including “Valentine’s Day” in their names and descriptions, it takes proper App Store Optimization to rank near the top of the search results. So for this week’s App Store Spotlight, we’ll take a look at “Valentine’s Day Cards & Wishes” by 123Greetings.com to see if the store algorithms love it.

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Maintaining Momentum After Being Featured

Getting featured on the App Store or Google Play Store can be a great benefit for an app. Not only is it a validation of the app’s success and enjoyability, but it also increases its visibility significantly. Users will be able to see the app right from the front page and it comes with the store’s recommendation. After being featured, however, many apps see sharp drop offs in their installation numbers – so how can App Store Optimization help an app maintain momentum after it’s been featured?

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Session Replay

Session Replay Technology Leads to App Store Removals

Session replay technology provides developers with valuable insight on drop-offs, bugs and more in-app activity. However, many apps have not been disclosing that this information is being collected and for what purpose. As a result, apps across the store were given a sudden 24 hour notice to remove their session replay SDK, receive explicit permission from the user to allow recording, or be removed from the store.

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Google Play Store Sends Editors’ Choice Notifications

Being named as an Editors’ Choice is great for an app – it places them in a distinct section on the front page of the Google Play Store to improve discoverability. The same is true for being placed on its quarterly Android Excellence list. Now, Google is even sending notifications to users on their devices to promote editorial content.

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Keyword Rankings

Understanding Total Keyword Rankings

Keywords are essential for getting noticed in the App Store and Google Play Store – not just the keywords with the highest search volumes or a few you’ve picked out, but all of them. In order to reach users, you need to show up in searches. If you want to improve your visibility in search, you need to understand the total scope of your app’s visibility. Understanding the keywords you rank for is one of the cornerstones of App Store Optimization, so let’s take a look at why it’s important.

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