Marketing Your AR App With ASO

Augmented reality is an app trend that’s been growing consistently. It’s expanded from mobile games to apps for shopping, measuring, decorations and more. As AR continues to find new uses, app developers have to think about how to make their augmented reality app stand out and attract users. App Store Optimization best practices can help an AR app showcase its features and attract new users.

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Apple Antitrust Lawsuit Proceeds: How This Will Impact Apps

Apple has been facing legal challenges with how it manages the App Store. In addition to antitrust inquiries from the European Union, it has been battling in the Apple v. Pepper suit. The Supreme Court is letting the lawsuit proceed and rejected Apple’s arguments, and while the case is in its early stages, it could have a major impact on the App Store.

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Pokémon Pass App Store Spotlight

The Pokémon Company is no stranger to the mobile world, between their apps for the Pokémon video game, TV show and card game. The brand itself is also associated with a number of successful apps, such as Pokémon GO and Magikarp Jump, while the release of the “Detective Pikachu” movie gives all Pokémon apps a new marketing opportunity. Is Pokémon Pass another critical hit for the franchise, or is its App Store Optimization not very effective? For this week’s App Store Spotlight, we catch Pokémon Pass and check the stats of its ASO.

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Google Play Changes How Ratings are Weighted

An app’s ratings play a large role in its success, as they help determine its placement within the App Store and Play Store as well as inform users on what others think of it. This makes them important for App Store Optimization for both rankings and conversions. Now, Google is changing how the star ratings on its Play Store work, so that an app’s ratings are weighted towards its most recent version.

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