App Store Keyword Rules to Remember

When optimizing your app for the App Store, it’s important to choose your keywords wisely. Your keywords will determine what searches your app can show up in, and searches make up 70% of app discoverability, so the importance of keywords for App Store Optimization cannot be overstated. With that in mind, here are some App Store keyword rules and best practices you’ll want to know when optimizing your app.

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Wizards Unite App Store Spotlight

A few years after Niantic’s smash hit app, Pokémon Go, the company is attempting to recreate the same magic with Harry Potter: Wizards Unite. As with Pokémon Go, the augmented reality app is off to a strong start, quickly gaining high ranks for several keywords, but its early momentum can only take it so far – Wizards Unite will need App Store Optimization to keep up with the high expectations users have placed upon it based on Niantic’s past success. So, without further ado, let’s take a look at Wizards Unite for this week’s App Store Spotlight and see if it can cast a spell on its optimization.

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App Store Optimization Strategies You Can Use Today

App Store Optimization is vital to an app’s success, but often times developers and marketers who are new to ASO can have difficulty figuring out where to start. There are many best practices to learn and understand, so what are the key strategies for implementing them? Today we’re looking at some key App Store Optimization strategies that you can use when starting your ASO process.

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Mobile Games Make Apple a Top Gaming Company: Why ASO Matters

When people think of gaming companies, the first names that come to mind are brands like Nintendo or Sony. However, Apple now ranks among them as the fourth largest gaming company in the world. The reason for this is due to the number and quality of games on its App Store, which means that App Store Optimization can play a large role towards success in the gaming industry.

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iOS 13 Beta Introduces Subscription Cancelation Prompts

Apple maintains an important balance with subscription apps. It wants to incentivize users to subscribe with new discounts and bundles while preventing apps from using predatory tactics to make users buy expensive subscriptions. With the latest addition to the iOS 13 beta, it’s working on helping users avoid accidentally staying subscribed to deleted apps. This will be an important shift for apps with subscription services and may impact their App Store Optimization.

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