app description

Slickdeals App Store Spotlight

Slickdeals is an app designed to help users find and share deals and coupons. With Black Friday approaching, the app’s optimization has been adjusted to target the shopping season. Seasonality requires updating several aspects, including the title, creatives and description. It’s especially important to write an app description tailored to the platform the app is on, including incorporating keywords and testing for conversion. With that in mind, Slickdeals is the subject of this week’s App Store Spotlight, where we see if it can compete in the biggest shopping season of the year.

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Minecraft Earth App Store Spotlight

“Minecraft” is an immensely popular video game where players can mine for material, explore, craft items and build structures. The studio recently launched an augmented reality Minecraft app called Minecraft Earth, which brings the exploration and construction elements into the real world through AR. Will Minecraft Earth see the same success as classic Minecraft, or will it need to build its App Store Optimization first? In this week’s App Store Spotlight, we take a look at Minecraft Earth and see.

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Disney+ App Store Spotlight

Disney+, the streaming app for all of Disney’s movies and TV shows, has launched. Within the first 24 hours, the app received an estimated 3.2 million downloads across the App Store and Google Play Store. While this is a successful launch, good App Store Optimization can help a mobile app remain competitive after the initial hype wears off and new users begin searching for streaming apps. With that in mind, let’s take a look at Disney+ for this week’s App Store Spotlight and see if its ASO has that Disney magic.

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