App Store Video

Call of Duty Mobile App Store Video Spotlight

An App Store Video is a great way to engage users and demonstrate an app’s features in action. For mobile games, this can be a powerful tool for driving conversion. Call of Duty Mobile, a mobile version of the popular console FPS game franchise, uses an App Store Video designed to hype users and boost conversions. For today’s App Store Spotlight, we look at its App Store Video.

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Apple Search Ads

What Are Apple Search Ads?

Apple Search Ads (ASA) is a powerful tool for reaching users on the Apple App Store. In addition to gaining paid installs, a good Search Ads campaign can also benefit an app’s organic growth. As it is a helpful tool for App Store Optimization, developers and marketers looking to start an ASA campaign should know a few key things about Search Ads.

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App Store Description

Be My Eyes App Store Description Spotlight

An App Store Description should convey the uses and purpose of an app in a way that users can read easily. It can be tricky for apps that serve an important purpose to condense everything down, but it is necessary. Be My Eyes, an app designed to help the visually impaired through user volunteers, needs a good description to convert users into new volunteers. In this week’s App Store Spotlight, we focus on Be My Eyes and its App Store Description.

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App Store Video

Starbeard App Store Video Spotlight

An App Store Video, whether it’s an App Preview Video on the Apple App Store or a Promo Video on Google Play, can be a powerful tool for user conversion. A good video can increase conversions by up to 25%, although a poorly-made one can have an equally detrimental effect. For apps available on both the App Store and Google Play Store, it may be necessary to create more than one video. For an example of this, we look at the mobile game Starbeard and its App Store Videos.

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