App Store Screenshot

Amino App Store Screenshot Spotlight

App Store Screenshots are vital to an app’s conversion rates. These images should inform users of a variety of the app’s features and functionality, be visually engaging when viewed on a device (whether in light mode or dark mode) and utilize callout text along with in-app visuals. For today’s App Store Spotlight, we take the popular social networking app Amino and assess its Screenshot strategy.

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App Store Guidelines

App Store Guidelines Add ISBN Requirement for Games in China

Apple’s App Store Guidelines have updated with a new requirement for mobile games available in China. Starting this July, any mobile game available in mainland China will be required to have an International Standard Book Number (ISBN) or be removed from the store. Developers with apps available in China should be aware of what they must do to keep their app available and how this can affect their App Store Optimization.

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App Description

LINE App Description Spotlight

The App Description serves multiple functions on an app listing. It informs users about the app’s functionality to drive conversions, builds relevancy for keywords and provides legal information and disclaimers like payment policies. For this week’s App Store Spotlight, we take a look at LINE, a popular messaging app, and see how its App Store Description is utilized as part of its App Store Optimization.

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App Store Optimization

App Store Optimization for First-Time Founders

App Store Optimization (ASO) is a term that gets brought up frequently when discussing mobile app marketing, and for good reason. ASO can help a developer reach a wider audience and improve installs, but first-time app developers and founders may not be sure where to start. If you’re a first-time founder looking to understand App Store Optimization, here is what you need to know for getting started with ASO, metrics you need to understand and what to expect when you optimize.

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