App Metrics

3 Key App Metrics You Should Know for iOS ASO

Are you tracking the right App Metrics?

Knowing what metrics to follow can help you accurately track your progress and meet your KPIs. When you log on to App Store Connect, you might not be sure what each metric means, or which ones matter the most.

To help you ensure your App Store Optimization strategy has the data you need, here are three key metrics you need to understand.

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App AB Testing

App A/B Testing: Google Play Experiments and ASO

App A/B Testing is a great tool for developers trying to improve their App Store Optimization. Running A/B tests can identify what users respond to best across an app listing, from the creative designs to the descriptions. In order to properly run these tests, developers need to understand how Google Play Experiments work and the best practices for running A/B tests.

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App Descriptions

App Descriptions Best Practices

App descriptions are essential for App Store Optimization and conversions. They tell users what an app has to offer, why they should download it and how it can help them. Additionally, they provide valuable data to the App Store and Google Play Store that can be used for paid campaigns and indexation. If you want to create app descriptions that can help improve conversions and help with your App Store Optimization, here are some best practices to follow.

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