When Apple announced App Clips at WWDC 2020, it was described as a new means to improve app discovery and usage. With more information about App Clips coming out, we can learn how they do that and how developers can utilize them to improve conversions.Continue reading
Among the many changes Apple announced with iOS 14, the Apple IDFA Policy may have flown under the radar. However, its impact on mobile marketing is not to be underestimated.
The policy change can have a significant effect on mobile acquisition campaigns, so app developers and mobile marketers should brace themselves for the tough changes ahead.
Update: Apple has announced that the update has been delayed until “early next year” to provide more time to prepare.Continue reading
WWDC, Apple’s annual event, is quickly approaching. While the event is normally an in-person and streamed experience, it has moved entirely online for digital events.
Each year, WWDC brings new announcements and technology that shake up apps and app development. With WWDC 2020 starting on Monday, it’s time to take a look and see what we can expect from the upcoming event.Continue reading