Apple IDFA Privacy

Apple IDFA Privacy Changes: What Marketers Need to Know

Among the many changes Apple announced with iOS 14, the Apple IDFA Policy may have flown under the radar. However, its impact on mobile marketing is not to be underestimated.

The policy change can have a significant effect on mobile acquisition campaigns, so app developers and mobile marketers should brace themselves for the tough changes ahead.

Update: Apple has announced that the update has been delayed until “early next year” to provide more time to prepare.

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