App Review Process

App Review Process Changes for Apple App Store

The App Review process is the final hurdle app developers must overcome before getting their app launched or updated on the App Store. Once it goes through the review process, the app is either set to launch on the store or is rejected and developers must make changes.

At WWDC 2020, Apple announced upcoming changes to the App Review process. Those changes are now live, including options for developers to challenge the App Review Guidelines. How will these changes impact app development and App Store Optimization?

Continue reading
App Keywords

App Keywords: Choosing the Right Keywords for Your ASO

Your app keywords will determine how users find your app. If you want to be discovered, you need to choose your keywords wisely. But where does one even begin? How do you know what keywords will help your app the most?

By following App Store Optimization best practices, you can identify and implement the keywords that are most suited to help your app grow and reach users.

Continue reading
App Store Screenshots

National Park Trail Guide App Store Screenshots Spotlight

App Store Screenshots can convey many important aspects of an app, from its design elements to the variety of features it provides. For apps focused around the outdoors, it has to strike a balance of inspiring users to go outside and to bring the app with them.

Such is the case for the National Park Trail Guide app, which is currently featured on the Apple App Store thanks to the approaching anniversary of the National Park Service’s founding. The app is designed to help users discover and explore trails and sights in national parks across the country.

For today’s App Store Spotlight, we help celebrate the National Park Service by analyzing the App Store Screenshots for the National Park Trail Guide app. Do they manage to convey the technological functionality of the app and the natural beauty of the parks simultaneously?

Continue reading
ASO Best Practices

ASO Best Practices: The Importance of Iteration

App Store Optimization is an ongoing process. If you want to maintain consistent downloads and high keyword rankings, you need to continue striving to improve. This makes iteration one of the ASO Best Practices that can help apps compete as time goes by and trends change.

How can iterative updates help your app? Each new iteration can provide improvements, new insights or tests for your optimization, which we shall explore.

Continue reading