What message do you want your App Store Screenshots to convey? For apps and mobile games, the screenshots need to convey core features and the biggest draws of the app early on. For one example of how screenshots do this, we can look at Brawl Stars, a mobile game currently featured by Apple in its list of “Games to Help Pass the Time.” How well do its screenshots convey functionality while engaging with users? We’ll look and see in today’s App Store Spotlight.Continue reading
When you launch an app on the Google Play Store, you’ll want to ensure users will like what they see. Your creatives, including the Google Play Screenshots and Promo Video, will make a major difference in whether or not users convert. In order to assist, Google has published advice for managing graphic assets alongside the guidelines, which can be used to assist with your App Store Optimization.Continue reading
Update: This issue has been addressed as of 9/25/2020. App Store Connect now includes iOS 14 filter and launch date.
App developers rely on their App Store Metrics to see how they’re growing or identify potential issues. If any metrics are not reported, they could be flying blind or work off inaccurate information. With the recent release of iOS 14, developers need to follow their usage metrics as users update to the newest operating system.
However, an error in App Store Connect is currently not marked or filtering App Analytics data for users on iOS 14, which could add a level of difficulty for developers trying to optimize their apps.Continue reading
Among Us is a game that was launched in 2018 but has recently seen an incredible growth in popularity. In addition to its popularity on gaming consoles, it is also a hit on the App Store and Google Play Store, ranking at the top of its categories.Continue reading
Apple has officially launched the latest versions of its operating systems. Along with iOS 14, we’re also getting iPadOS 14, watchOS 7 and tvOS 14, bringing new updates to each of Apple’s operating systems. What new features do they bring, and how might they impact your App Store Optimization?Continue reading