App Store Optimization is not just App Store SEO. Whereas SEO focuses on web search engines, ASO is designed specifically for mobile App Stores. Failing to understand this distinction can lead developers to utilize inaccurate data, design App Store pages poorly or miss potential mobile marketing opportunities.
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Apple Search Ads (ASA) is a powerful tool for reaching users on the Apple App Store. In addition to gaining paid installs, a good Search Ads campaign can also benefit an app’s organic growth. As it is a helpful tool for App Store Optimization, developers and marketers looking to start an ASA campaign should know a few key things about Search Ads.
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App Store rankings are key to success on the App Store and Play Store. An app’s ranking determines how easy it is for users to find it in the stores. Since 70% of app discoverability happens in searches, the higher your app ranks for search terms, the better your chances of it being downloaded are. In order to succeed, app developers must understand how the stores determine rankings, as well as how App Store Optimization can help.
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There are multitudes of apps on the market that can serve nearly every need, but with the great variety comes intense competition. Translator apps are a great example of apps with high competition and high demand – which means that App Store Optimization can be a deciding factor in their success. Here are some factors translation app developers should consider for their App Store Optimization strategies.
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Chat bots and virtual assistants are helpful applications that can serve a wide number of purposes. From helping direct customers to friendly conversations with users, they’re utilized in several fields and in many ways. Chat bot and virtual assistant apps must therefore use App Store Optimization strategies that target the right users, drive conversions and help them stay competitive on the App Store and Google Play Store. With that in mind, here are several ASO strategies that chat bot app developers should know when designing their app marketing.
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