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Articles For: app store optimization
App Store SEO: The Inbound Marketer's Guide to Mobile
Posted on August 09, 2013
As the app ecosystem grows, many marketers are turning their sights towards mobile app marketing. Today’s post provides a high-level view of…
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Case Study - Fun To Do for iPad
Posted on August 14, 2013
Fun To Do for iPad The developer of Fun To Do for iPad had created an app with amazing new interfaces to manage your calendar and other day…
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New Report On App Store Algorithm Shows How Ratings Affects Top Apps | TechCrunch
Posted on December 10, 2013
A new report released today confirms earlier findings indicating a mobile app’s ranking in the iTunes App Store is now taking into account…
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Why App Store Optimization is key for building an audience
Posted on August 09, 2013
Just like SEO optimization for web sites, it’s important for developers to tweak their App Store listings. Check out our post on VentureBeat…
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Keyword Stuffing Is Never A Good Idea
Posted on January 09, 2014
tumblr_inline_mz49odIw8F1s4bz4a Since we started helping developers with App Store Optimization all the way back in 2011, knowledge of the…
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User recommendation is the most powerful sales tool
Posted on August 14, 2013
It has been established by numerous independent studies that App Store Search is the most powerful sales channel for apps of all kinds…
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Do you know these 3 ASO Strategies? - Slides
Posted on March 30, 2015
Do you know these 3 ASO Strategies? The best app marketing strategies start with a great app store optimization plan. Let's make sure we are…
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Slides - Apple App Store Optimization in 9 Steps
Posted on March 11, 2015
Want more downloads? Super-relevant, organic downloads? Check out our slides on Apple App Store optimization and the 9 steps to an optimized…
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App Store Localization in Mobile App Marketing
Posted on March 06, 2015
App Localization is important because mobile is a global phenomenon - with smartphones surpassing PCs and expected to exceed 2 billion…
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Apple ASO in 9 Steps
Posted on March 20, 2015
You have an amazing mobile app or mobile game, and you're main challenge now is getting in front of your target market. What delivers a…
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A/B Testing for App Store Listing Optimization
Posted on June 04, 2015
Mobile A/B testing can be critical, even though an awful lot of discussion of app store optimization (ASO) is focused on text. What are the…
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Android App Marketing and Google Play ASO
Posted on July 29, 2015
The primary place an Android app is listed is in the Google Play app store. Google uses this app listing to index an app for app store…
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Indie Dev and ASO - App Marketing Starts Here
Posted on June 18, 2015
As an indie app developer - the main focus is often building a great mobile game, but the ultimate goal of serious game developers and…
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App Icon Design for iOS
Posted on July 22, 2015
When a user is scrolling through a list of mobile apps, one of the first elements of an app listing users see is the app's icon. To optimize…
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App Icon Design for Google Play
Posted on July 29, 2015
Before a potential user sees an app's description, screenshots, video or ratings, users see an app's icon. Google Play App Icons Used as…
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Apple App Store ASO
Posted on July 22, 2015
Apple App Store ASO, or app store optimization, is the process of optimizing a mobile app's App Store listing for maximum discovery and…
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App Screenshots for Apple
Posted on July 22, 2015
Simply, app store screenshots are a tool for conversion and an important part of Apple app store ASO. Found on an app's store listing page…
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Google Play Description - How to write for ranking and conversion
Posted on July 29, 2015
The Google Play description, or more specifically, the full description is the primary field used by Google to determine keyword rankings…
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Google Play Screenshot Sizes, Examples & Best Practices
Posted on July 29, 2015
UPDATE: Google Play Screenshot best practices have changed over the years. Read our updated post in the Google Play Screenshot best…
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How to Name an App - the Apple App Name
Posted on July 22, 2015
Update: App name guidelines and best practices have changed since this article was published. Learn the new best practices for app names…
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Mobile App Discovery Challenges
Posted on July 03, 2015
Apple recently announced there are 1.5 million apps in their app store, Google Play has 1.4 million. Mobile app discovery continues to be a…
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App Description Examples for the Apple App Store
Posted on July 22, 2015
The app description in an Apple app store listing serves three purposes, each of which are important for App Store Optimization: to…
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Relevant Search Term Coverage
Posted on August 21, 2015
Is it better to try and rank for 1 or 2 targeted keywords, or to rank for 100's? You might say it depends on the keywords. If you could rank…
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App Store Optimization PDF
Posted on October 22, 2015
Positioning mobile apps in the app stores globally for discovery and installs from the massive organic app store search traffic volumes is…
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ASO for Beginners
Posted on November 04, 2015
Building, measuring and adjusting an app listing for the app stores is called app store optimization or ASO. In this article we are going to…
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Building an App Store Optimization Strategy
Posted on November 05, 2015
If you want to tap into app store search traffic, you need to develop a strategy for optimizing a mobile app's store listing . In this…
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Our Favorite and Top Posts of 2015
Posted on December 31, 2015
It has been an amazing year in Mobile, Apps and Mobile Marketing for our clients and all of us here at Gummicube. Let’s take a look at some…
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Evaluating an App Marketing Promotion Company
Posted on December 19, 2015
With more than 1.5 million apps on each of the Apple and Google app stores, building a plan for visibility for your app is essential to a…
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5 Tips For Creating A Great Mobile App Name
Posted on January 29, 2016
The App Store is the holy grail of mobile app user acquisition. Curated and exceedingly well-stocked, there are over 1.5 million apps and…
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Localize App Keywords for Increased App Downloads
Posted on January 23, 2016
In 2015 China surpassed the US in the number of iPhones sold and in app downloads. Japan generated more revenue on Google Play than the US…
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5 Tips to a Better Google Play Ranking
Posted on February 19, 2016
Acquiring relevant users organically in app store search is the primary focus of app store optimization. Where your app appears in search…
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How to Get Users to Download Your App
Posted on February 05, 2016
Mobile user acquisition is critical for new apps - as new apps need enough data to see how users are using the app and optimize in-app items…
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4 Steps for Better App Store Rankings
Posted on February 12, 2016
A modern strategy of content marketing is investing in one great piece of content per week or month rather than posting daily articles…
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What Every Android App Creator Should Know About Google Play Keywords And ASO
Posted on March 19, 2016
Using the right app optimization techniques can mean the difference between a highly successful app and one that is only moderately…
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Mobile App Naming Examples
Posted on April 13, 2016
Shakespeare once inquired: “What's in a name? A rose by any other name would smell as sweet”. When it comes to mobile apps, however, names…
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What Marketing Services Should You Expect From an App Agency?
Posted on April 09, 2016
With so many companies offering app marketing services, evaluating not only the providers but the service can be overwhelming and even…
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ASO New Year’s Resolutions for 2019
Posted on January 05, 2019
2019 has begun, launching a new year of growth. As the app economy continues to grow, so too do the aspirations of developers and the…
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Search Ads: Basic vs Advanced
Posted on February 01, 2019
When Apple released Search Ads Basic and Advanced, it was evident that they’d be important tools for App Store Optimization. Now that Search…
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Understanding Total Keyword Rankings
Posted on February 08, 2019
Keywords are essential for getting noticed in the App Store and Google Play Store – not just the keywords with the highest search volumes or…
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Avoid App Store Rejection for Loading External Resources
Posted on February 23, 2019
Often times, users open an app or mobile game they’re eager to use, only to have the app say “Downloading… 1%” at the start screen. They…
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How Casino Apps Stay Compliant
Posted on March 07, 2019
Many casino apps have to walk a tricky tightrope of compliance. They seek to provide an engaging casino experience, but they also cannot…
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Localizing Your App Store Description
Posted on April 11, 2019
The app market is global, reaching users on every nation and in every language. Many developers have apps available in several countries…
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App Store Keyword Rules to Remember
Posted on June 27, 2019
When optimizing your app for the App Store, it’s important to choose your keywords wisely. Your keywords will determine what searches your…
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App Store Optimization Strategies You Can Use Today
Posted on June 22, 2019
App Store Optimization is vital to an app’s success, but often times developers and marketers who are new to ASO can have difficulty…
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Google Play Experiments: Test for the Best
Posted on August 08, 2019
A/B testing is an essential part of an App Store Optimization strategy. It’s crucial to test all aspects of your app’s metadata with…
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How to Optimize App Store Keywords
Posted on August 03, 2019
When you’re choosing your keywords for your app, you want to make sure you’re getting the ones that will help your visibility and downloads…
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Designing Your Creative Sets for Dark Mode
Posted on October 09, 2019
An app’s creative set will be a potential user’s first impression of your app. A study by neuroscience research company Neurons Inc. found…
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Mobile Game Localization: More Than Just Translation
Posted on October 31, 2019
Apps and mobile game developers typically want to reach a worldwide audience. Getting users around the world to enjoy an app can be both…
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iOS 13 Adoption at 50%: What this Means for Your ASO Strategy
Posted on October 18, 2019
Apple recently announced that iOS half of all Apple devices are currently running iOS 13, including a larger percentage of all devices…
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What is in a Name? Why Your iOS App’s Name Matters for ASO
Posted on October 19, 2019
Choosing a name for your app is important in more ways than you might think. Not only is it key for your branding and informing users of its…
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Why Retailers Need Shopping Apps & ASO
Posted on November 21, 2019
The key success factor in any industry, especially amongst retailers, is the continual optimization for consumer buying trends as new…
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What is ASO? Get Started Optimizing Your App
Posted on December 04, 2019
New app developers may feel overwhelmed trying to get their apps discovered on the stores. They may have heard that App Store Optimization…
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App Store Optimization New Year’s Resolutions for 2020
Posted on December 19, 2019
2020 is around the corner, so app developers and marketers should begin thinking about their App Store Optimization plans for the coming…
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2019 App Store Optimization: Year in Review
Posted on December 20, 2019
With 2019 nearing its end, it’s time to take a look back and see how App Store Optimization has changed over the past year. The year was…
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What Makes a Good App: Apple and Google’s Best of 2019 & ASO
Posted on December 13, 2019
With 2019 coming to an end, Apple and Google have announced their picks for the top apps of the year. Apple’s “App of the Year” and Google’s…
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App Store Optimization for Translation Apps
Posted on January 16, 2020
There are multitudes of apps on the market that can serve nearly every need, but with the great variety comes intense competition…
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What Are Apple Search Ads?
Posted on January 23, 2020
Apple Search Ads (ASA) is a powerful tool for reaching users on the Apple App Store. In addition to gaining paid installs, a good Search Ads…
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App Store Ranking and ASO
Posted on January 17, 2020
App Store rankings are key to success on the App Store and Play Store. An app’s ranking determines how easy it is for users to find it in…
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App Store Optimization for First-Time Founders
Posted on February 22, 2020
App Store Optimization (ASO) is a term that gets brought up frequently when discussing mobile app marketing, and for good reason. ASO can…
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Google Play ASO: What You Need to Know
Posted on February 01, 2020
Google Play ASO requires different techniques and strategies than ASO for the Apple App Store. As the stores use different algorithms and…
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Preparing for Apple’s New App Store Categories
Posted on March 12, 2020
Apple recently announced the addition of new App Store categories: “Developer Tools” and “Graphics & Design.” When these categories are…
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App Store Video Guidelines: How Apple and Google are Different
Posted on March 27, 2020
An App Store Video is a creative asset for most mobile apps and games that can provide a look at the app in action, making it an important…
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App Store Icon Best Practices for ASO
Posted on March 07, 2020
The App Store Icon provides users with a first impression of an app before they even click on its page. Whether the app appears as a…
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App Store Optimization for Telecommuting Apps
Posted on March 14, 2020
There are apps out there for nearly every purpose, and all of them can benefit from App Store Optimization. As workers and companies look…
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Google Play Screenshot Guidelines & Best Practices
Posted on April 28, 2020
Google Play screenshot sets are important aspects of App Store Optimization for the Play Store. As the Play Store changes, one must…
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Spring Seasonality for App Store Optimization
Posted on April 10, 2020
App Store Optimization requires updating to keep an app relevant, including seasonal updates. With spring starting soon, it’s important for…
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App Store Optimization for Homework Apps
Posted on April 04, 2020
App Store Optimization is important for apps of all types, from educational apps to mobile games. With schools having teachers instruct…
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Google Play Short Description ASO Best Practices
Posted on May 05, 2020
The Google Play Short Description provides users with a quick introduction to your app. While the Long Description can delve into specifics…
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App Descriptions Best Practices
Posted on May 07, 2020
App descriptions are essential for App Store Optimization and conversions. They tell users what an app has to offer, why they should…
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App Store Promotional Text ASO Best Practices
Posted on May 02, 2020
App Store Promotional Text, which was introduced in 2017 with the release of iOS 11, is a unique feature of the iOS App Store. While it is…
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App Clips and App Store Optimization
Posted on June 30, 2020
When Apple announced App Clips at WWDC 2020, it was described as a new means to improve app discovery and usage. With more information about…
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App Store Optimization for Meditation Apps
Posted on June 11, 2020
When times are stressful, people often turn to meditation to help calm their minds. This is good news for meditation apps, right? Yes…
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Screenshot Copy ASO Best Practices
Posted on June 06, 2020
Do you want your app screenshots to stand out? Do you want to engage with users from the very first image and get them to install your app…
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App Icon Optimization
Posted on July 23, 2020
App Store Optimization requires optimizing all aspects of your app, especially the visual elements. What visual makes a first impression…
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App Keywords: Choosing the Right Keywords for Your ASO
Posted on August 27, 2020
Your app keywords will determine how users find your app. If you want to be discovered, you need to choose your keywords wisely. But where…
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ASO Best Practices: The Importance of Iteration
Posted on August 20, 2020
App Store Optimization is an ongoing process. If you want to maintain consistent downloads and high keyword rankings, you need to continue…
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Google Play Screenshots and Video Best Practices: What does Google Recommended?
Posted on September 26, 2020
When you launch an app on the Google Play Store, you’ll want to ensure users will like what they see. Your creatives, including the Google…
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App Store Optimization and Seasonality for the End of 2020
Posted on November 09, 2020
App Store Optimization should change and adapt throughout the year. Events and trends are not static, so your ASO shouldn’t be either. With…
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Keyword Competition in App Store Optimization
Posted on June 16, 2014
There are many opinions in terms of how to determine the “competition” on a keyword in the App Store. Unfortunately, many of these are…
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Mobile App Advertising Costs and ASO
Posted on January 22, 2015
Chartboost, a leading Mobile Advertising Network, reports Cost Per Install (CPI) has increased from $1.66 to $2.69 over the last 12 months…
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Why Web Search Data doesn't work for App Store SEO
Posted on February 04, 2015
If I told you there was a user acquisition channel that: had a CPI of less than $.05 attracted the highest quality users and created a…
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How Many App Store Keyword Phrases can a Mobile App Rank for?
Posted on February 19, 2015
As mobile app marketers know, much of Apple’s app store search and discovery data is hidden. Here is what we know about Mobile App Search…
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Google Trends vs Apple App Store Trending
Posted on March 17, 2015
Since the release of iOS8, Apple has displayed Trending Searches in their app store. We have been tracking Apple App Store and Google Play…
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App Title Length and ASO
Posted on April 29, 2015
What is the impact of mobile app name length? If Apple provides 255 characters for my app name - and indexes each word for search, why not…
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Updated Google Play Description Guidelines
Posted on May 28, 2015
Over the last several months, Google Play has been making several changes to Google Play app promotion, the requirements for app listings…
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Google Play App Name - crafting a great App Title
Posted on July 29, 2015
The name of an app in a Google Play app listing is called the app title, and plays a big role in how Google indexes an app for appearing in…
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Google Play Short Description
Posted on July 29, 2015
Update: See how Google Play Short Description best practices have changed since this article was written. Using the pyramid analogy from our…
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Why We Don't Forecast App Store Rank or Install Volume
Posted on August 18, 2015
A common request from our mobile marketing, agency and app publishing clients is for a forecasted app store rank and/or expected install…
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Mobile App Development & App Store Optimization: What is App Success in 2015?
Posted on September 10, 2015
The world of apps has boomed since it began to form in 2008. App stores like Google Play or Apple’s own App Store have become saturated with…
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5 Smart Strategies For App Store Screenshots
Posted on October 07, 2015
Without looking, do you know which element of an app listing makes up 75% of the view in the app store search results? Here is what Apple’s…
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Mobile App Reviews for ASO
Posted on October 28, 2015
Apple and Google both use app store reviews and app store ratings in their app store search ranking algorithms. App store optimization as a…
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App Store Optimization Tools
Posted on October 22, 2015
Building and optimizing your app listing to tap into the massive organic traffic searching the app stores daily takes the right app store…
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White Hat ASO vs Black Hat ASO
Posted on October 03, 2015
Any time there is an algorithm that determines where an object (website, book, mobile app, etc..) ranks for a specific search, there are…
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App Deep Linking Tools You Should Know
Posted on December 30, 2015
With the release and adoption of the latest versions of the two biggest mobile operating systems - iOS 9 and Android 6.0 Marshmallow - deep…
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Choosing App Store Keywords
Posted on February 16, 2016
Choosing app store keywords for an app’s store listings has at times been viewed as the holy grail of app store optimization. The thinking…
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8 ASO Tools to Help You Promote Your App
Posted on January 21, 2016
Acquiring users for your mobile app organically starts with being ranked in the app stores for relevant search terms. Rankings are…
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Conversion Optimization - Why It Matters for ASO
Posted on May 23, 2016
While optimizing your app’s keywords, title and short description is vital for growing your visibility organically, all the visitors in the…
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App Store Screenshots - Which Orientation Should My App's Screenshots Be?
Posted on May 05, 2016
App Store screenshots are phenomenally important for your app’s organic growth. Given that over 60% of downloads are from users searching in…
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App Store Search Ads - Top 5 Strategies for the Best Search Ads
Posted on January 30, 2017
Apple’s new Search Ads initiative has opened up a whole new route to the top of search results. Bidding on a Search Ad is easy, but don’t…
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January 2017 Search Ads - What Will be Popular?
Posted on January 11, 2017
Search Ads may seem straightforward at first blush – Just target a highly searched term, bid higher than the competitors and watch your app…
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ASO Helps Developers Struggling to Retain Users
Posted on March 25, 2017
As people increase their time on their mobile apps, it begs the question of how well apps are retaining users? Developers continue to…
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ASO For Retail Apps: Create Visibility and Convert Users
Posted on March 31, 2017
The number of mobile users is growing exponentially, and mobile app usage in all categories of the app stores is up from last year…
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App Localization: Why Your Mobile Marketing Strategy Needs Global ASO
Posted on April 07, 2017
The mobile app market is growing at an exponential rate, and as it stands, more than half the world now uses smartphones, which equates to…
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Google Play Descriptions - ASO Tips
Posted on May 13, 2017
Apps in the Google Play Store are not magically indexed or ranked. Google has a specific algorithm that determines how an app indexes, which…
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White Hat vs Black Hat ASO: The Do's & Don'ts
Posted on December 16, 2017
The mobile industry is booming. Everyone has a smartphone and they’re all searching for apps that fit their needs. App Developers and…
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Do Brand Names Guarantee Downloads?
Posted on February 08, 2018
“There’s an app for that.” With more than 2 million apps across both the Apple App Store and Google Play Store competing for their chance in…
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How the UI and UX of an App Affect Users
Posted on March 23, 2018
In the competitive market of mobile games, it’s important to stand out if you want to see downloads and have active players. A forgettable…
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The Power of Users: Can User Feedback Force Developers to Make Changes?
Posted on April 06, 2018
Users are the undeniable backbone of any product’s success. While it is best to develop a commodity that is well-received by users, it is…
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App Store Optimization: 3 Main Factors to Measure ASO Success
Posted on September 14, 2018
App Store Optimization is vital for any app. It helps apps both reach users and appeal to them, through research and best practices. But…
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Black Friday Apps: Who Did App Store Optimization Right?
Posted on November 24, 2018
Black Friday is well underway, and consumers are busy buying both in-store and online. Shopping apps have been preparing all month for this…
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