Category Archives: App Store Optimization

App Screenshots & App Videos Best Practices

App developers use visual aids such as screenshots and preview videos to capture users’ attention. These aids are a vital, driving force for the user acquisition funnel, but poorly done creatives can drastically damage conversion rate.

The only way to convince these users to install is by making sure that their screenshots and preview video are optimized following ASO best practices. Without following these tips, developers can risk losing out on potential users that will boost their conversion.

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Measuring ASO Success

App Store Optimization: 3 Main Factors to Measure ASO Success

App Store Optimization is vital for any app. It helps apps both reach users and appeal to them, through research and best practices. But once your ASO strategy is in place, how do you know if it’s working? What do we use to measure the success of ASO? There are several factors one can look at to determine how well their App Store Optimization is working.

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iPhone X Screenshots

Why iPhone X Screenshots Could be Killing Your Conversion

Ever since the App Store has supported iPhone X screenshots, developers have been quick to update their creatives to be up to speed with the latest technology. In fact, the iPhone X was the best-selling smartphone in Q1 2018, so it would only seem natural to want to make adjustments as soon as possible. However, they should proceed with caution and consider the implications of updating screenshots to the device’s measurements to avoid unintentional mishaps.

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