Articles For: app store optimization

As the app ecosystem grows, many marketers are turning their sights towards mobile app marketing. Today’s post provides a high-level view of…

It has been established by numerous independent studies that App Store Search is the most powerful sales channel for apps of all kinds…

Just like SEO optimization for web sites, it’s important for developers to tweak their App Store listings. Check out our post on VentureBeat…

A new report released today confirms earlier findings indicating a mobile app’s ranking in the iTunes App Store is now taking into account…

tumblr_inline_mz49odIw8F1s4bz4a Since we started helping developers with App Store Optimization all the way back in 2011, knowledge of the…

There are many opinions in terms of how to determine the “competition” on a keyword in the App Store. Unfortunately, many of these are…

Chartboost, a leading Mobile Advertising Network, reports Cost Per Install (CPI) has increased from $1.66 to $2.69 over the last 12 months…

If I told you there was a user acquisition channel that: had a CPI of less than $.05 attracted the highest quality users and created a…

As mobile app marketers know, much of Apple’s app store search and discovery data is hidden. Here is what we know about Mobile App Search…

Do you know these 3 ASO Strategies? The best app marketing strategies start with a great app store optimization plan. Let's make sure we are…

Since the release of iOS8, Apple has displayed Trending Searches in their app store. We have been tracking Apple App Store and Google Play…

Want more downloads? Super-relevant, organic downloads? Check out our slides on Apple App Store optimization and the 9 steps to an optimized…

App Localization is important because mobile is a global phenomenon - with smartphones surpassing PCs and expected to exceed 2 billion…

You have an amazing mobile app or mobile game, and you're main challenge now is  getting in front of your target market. What delivers a…

What is the impact of mobile app name length? If Apple provides 255 characters for my app name - and indexes each word for search, why not…

Over the last several months, Google Play has been making several changes to Google Play app promotion, the requirements for app listings…

As an indie app developer - the main focus is often building a great  mobile game, but the ultimate goal of serious game developers and…

Mobile A/B testing can be critical, even though an awful lot of discussion of app store optimization (ASO) is focused on text. What are the…

When a user is scrolling through a list of mobile apps, one of the first elements of an app listing users see is the app's icon. To optimize…

The primary place an Android app is listed is in the Google Play app store.  Google uses this app listing to index an app for app store…

Before a potential user sees an app's description, screenshots, video or ratings, users see an app's icon. Google Play App Icons Used as…

Simply, app store screenshots are a tool for conversion and an important part of Apple app store ASO. Found on an app's store listing page…

Apple App Store ASO, or app store optimization, is the process of optimizing a mobile app's App Store listing for maximum discovery and…

The name of an app in a Google Play app listing is called the app title, and plays a big role in how Google indexes an app for appearing in…

The Google Play description, or more specifically, the full description is the primary field used by Google to determine keyword rankings…

UPDATE: Google Play Screenshot best practices have changed over the years. Read our updated post in the Google Play Screenshot best…

Update: App name guidelines and best practices have changed since this article was published. Learn the new best practices for app names…

Update: See how Google Play Short Description best practices have changed since this article was written. Using the pyramid analogy from our…

The app description in an Apple app store listing serves three purposes, each of which are important for App Store Optimization: to…

A common request from our mobile marketing, agency and app publishing clients is for a forecasted app store rank and/or expected install…

Is it better to try and rank for 1 or 2 targeted keywords, or to rank for 100's? You might say it depends on the keywords. If you could rank…

Apple recently announced there are 1.5 million apps in their app store, Google Play has 1.4 million. Mobile app discovery continues to be a…

Without looking, do you know which element of an app listing makes up 75% of the view in the app store search results? Here is what Apple’s…

Apple and Google both use app store reviews and app store ratings in their app store search ranking algorithms. App store optimization as a…

The world of apps has boomed since it began to form in 2008. App stores like Google Play or Apple’s own App Store have become saturated with…

Positioning mobile apps in the app stores globally for discovery and installs from the massive organic app store search traffic volumes is…

Building and optimizing your app listing to tap into the massive organic traffic searching the app stores daily takes the right app store…

Any time there is an algorithm that determines where an object (website, book, mobile app, etc..) ranks for a specific search, there are…

Building, measuring and adjusting an app listing for the app stores is called app store optimization or ASO. In this article we are going to…

If you want to tap into app store search traffic, you need to develop a strategy for optimizing a mobile app's store listing . In this…

With the release and adoption of the latest versions of the two biggest mobile operating systems - iOS 9 and Android 6.0 Marshmallow - deep…

It has been an amazing year in Mobile, Apps and Mobile Marketing for our clients and all of us here at Gummicube. Let’s take a look at some…

With more than 1.5 million apps on each of the Apple and Google app stores, building a plan for visibility for your app is essential to a…

The App Store is the holy grail of mobile app user acquisition. Curated and exceedingly well-stocked, there are over 1.5 million apps and…

In 2015 China surpassed the US in the number of iPhones sold and in app downloads. Japan generated more revenue on Google Play than the US…

Choosing app store keywords for an app’s store listings has at times been viewed as the holy grail of app store optimization. The thinking…

A modern strategy of content marketing is investing in one great piece of content per week or month rather than posting daily articles…

Acquiring relevant users organically in app store search is the primary focus of app store optimization.  Where your app appears in search…

Mobile user acquisition is critical for new apps - as new apps need enough data to see how users are using the app and optimize in-app items…

Using the right app optimization techniques can mean the difference between a highly successful app and one that is only moderately…

Shakespeare once inquired: “What's in a name? A rose by any other name would smell as sweet”. When it comes to mobile apps, however, names…

With so many companies offering app marketing services, evaluating not only the providers but the service can be overwhelming and even…

App Store screenshots are phenomenally important for your app’s organic growth. Given that over 60% of downloads are from users searching in…

While optimizing your app’s keywords, title and short description is vital for growing your visibility organically, all the visitors in the…

Acquiring users for your mobile app organically starts with being ranked in the app stores for relevant search terms. Rankings are…

Apple’s new Search Ads initiative has opened up a whole new route to the top of search results. Bidding on a Search Ad is easy, but don’t…

Search Ads may seem straightforward at first blush – Just target a highly searched term, bid higher than the competitors and watch your app…

The number of mobile users is growing exponentially, and mobile app usage in all categories of the app stores is up from last year…

As people increase their time on their mobile apps, it begs the question of how well apps are retaining users? Developers continue to…

The mobile app market is growing at an exponential rate, and as it stands, more than half the world now uses smartphones, which equates to…

Apps in the Google Play Store are not magically indexed or ranked. Google has a specific algorithm that determines how an app indexes, which…

The mobile industry is booming. Everyone has a smartphone and they’re all searching for apps that fit their needs. App Developers and…

“There’s an app for that.” With more than 2 million apps across both the Apple App Store and Google Play Store competing for their chance in…

In the competitive market of mobile games, it’s important to stand out if you want to see downloads and have active players. A forgettable…

Users are the undeniable backbone of any product’s success. While it is best to develop a commodity that is well-received by users, it is…

App Store Optimization is vital for any app. It helps apps both reach users and appeal to them, through research and best practices. But…

Black Friday is well underway, and consumers are busy buying both in-store and online. Shopping apps have been preparing all month for this…

2019 has begun, launching a new year of growth. As the app economy continues to grow, so too do the aspirations of developers and the…

Keywords are essential for getting noticed in the App Store and Google Play Store – not just the keywords with the highest search volumes or…

When Apple released Search Ads Basic and Advanced, it was evident that they’d be important tools for App Store Optimization. Now that Search…

Often times, users open an app or mobile game they’re eager to use, only to have the app say “Downloading… 1%” at the start screen. They…

Many casino apps have to walk a tricky tightrope of compliance. They seek to provide an engaging casino experience, but they also cannot…

The app market is global, reaching users on every nation and in every language. Many developers have apps available in several countries…

When optimizing your app for the App Store, it’s important to choose your keywords wisely. Your keywords will determine what searches your…

App Store Optimization is vital to an app’s success, but often times developers and marketers who are new to ASO can have difficulty…

A/B testing is an essential part of an App Store Optimization strategy. It’s crucial to test all aspects of your app’s metadata with…

When you’re choosing your keywords for your app, you want to make sure you’re getting the ones that will help your visibility and downloads…

Apps and mobile game developers typically want to reach a worldwide audience. Getting users around the world to enjoy an app can be both…

An app’s creative set will be a potential user’s first impression of your app. A study by neuroscience research company Neurons Inc. found…

Apple recently announced that iOS half of all Apple devices are currently running iOS 13, including a larger percentage of all devices…

Choosing a name for your app is important in more ways than you might think. Not only is it key for your branding and informing users of its…

The key success factor in any industry, especially amongst retailers, is the continual optimization for consumer buying trends as new…

New app developers may feel overwhelmed trying to get their apps discovered on the stores. They may have heard that App Store Optimization…

2020 is around the corner, so app developers and marketers should begin thinking about their App Store Optimization plans for the coming…

With 2019 nearing its end, it’s time to take a look back and see how App Store Optimization has changed over the past year. The year was…

With 2019 coming to an end, Apple and Google have announced their picks for the top apps of the year. Apple’s “App of the Year” and Google’s…

There are multitudes of apps on the market that can serve nearly every need, but with the great variety comes intense competition…

Apple Search Ads (ASA) is a powerful tool for reaching users on the Apple App Store. In addition to gaining paid installs, a good Search Ads…

App Store rankings are key to success on the App Store and Play Store. An app’s ranking determines how easy it is for users to find it in…

App Store Optimization (ASO) is a term that gets brought up frequently when discussing mobile app marketing, and for good reason. ASO can…

Google Play ASO requires different techniques and strategies than ASO for the Apple App Store. As the stores use different algorithms and…

Apple recently announced the addition of new App Store categories: “Developer Tools” and “Graphics & Design.” When these categories are…

An App Store Video is a creative asset for most mobile apps and games that can provide a look at the app in action, making it an important…

The App Store Icon provides users with a first impression of an app before they even click on its page. Whether the app appears as a…

There are apps out there for nearly every purpose, and all of them can benefit from App Store Optimization. As workers and companies look…

Google Play screenshot sets are important aspects of App Store Optimization for the Play Store. As the Play Store changes, one must…

App Store Optimization requires updating to keep an app relevant, including seasonal updates. With spring starting soon, it’s important for…

App Store Optimization is important for apps of all types, from educational apps to mobile games. With schools having teachers instruct…

The Google Play Short Description provides users with a quick introduction to your app. While the Long Description can delve into specifics…

App descriptions are essential for App Store Optimization and conversions. They tell users what an app has to offer, why they should…

App Store Promotional Text, which was introduced in 2017 with the release of iOS 11, is a unique feature of the iOS App Store. While it is…

When Apple announced App Clips at WWDC 2020, it was described as a new means to improve app discovery and usage. With more information about…

When times are stressful, people often turn to meditation to help calm their minds. This is good news for meditation apps, right? Yes…

Do you want your app screenshots to stand out? Do you want to engage with users from the very first image and get them to install your app…

App Store Optimization requires optimizing all aspects of your app, especially the visual elements. What visual makes a first impression…

Your app keywords will determine how users find your app. If you want to be discovered, you need to choose your keywords wisely. But where…

App Store Optimization is an ongoing process. If you want to maintain consistent downloads and high keyword rankings, you need to continue…

When you launch an app on the Google Play Store, you’ll want to ensure users will like what they see. Your creatives, including the Google…

App Store Optimization should change and adapt throughout the year. Events and trends are not static, so your ASO shouldn’t be either. With…