Getting featured on the App Store or Google Play Store can be a great benefit for an app. Not only is it a validation of the app’s success and enjoyability, but it also increases its visibility significantly. Users will be able to see the app right from the front page and it comes with the store’s recommendation. After being featured, however, many apps see sharp drop offs in their installation numbers – so how can App Store Optimization help an app maintain momentum after it’s been featured?
Keywords are essential for getting noticed in the App Store and Google Play Store – not just the keywords with the highest search volumes or a few you’ve picked out, but all of them. In order to reach users, you need to show up in searches. If you want to improve your visibility in search, you need to understand the total scope of your app’s visibility. Understanding the keywords you rank for is one of the cornerstones of App Store Optimization, so let’s take a look at why it’s important.
Publishing an app on the Apple App requires a different set
of strategies and formatting than publishing on the Google Play Store. This is
an important guideline of App Store Optimization and the
reason why a proper ASO strategy requires designing different descriptions and
utilizing different metadata for each store.
When is the best time to optimize your app? While some developers may wait until after an app launches to see where their App Store Optimization needs to improve, it may be a wiser choice to optimize ahead of time. Pre-optimizing an app can help you start off strong from the moment you launch.
When Apple released Search Ads Basic and Advanced, it was evident that they’d be important tools for App Store Optimization. Now that Search Ads has become an essential part of improving an app’s visibility on the App Store, it’s important to understand the difference between Basic and Advanced as well as which app developers should use.
