When you launch an app on the Google Play Store, you’ll want to ensure users will like what they see. Your creatives, including the Google Play Screenshots and Promo Video, will make a major difference in whether or not users convert. In order to assist, Google has published advice for managing graphic assets alongside the guidelines, which can be used to assist with your App Store Optimization.
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Your app keywords will determine how users find your app. If you want to be discovered, you need to choose your keywords wisely. But where does one even begin? How do you know what keywords will help your app the most?
By following App Store Optimization best practices, you can identify and implement the keywords that are most suited to help your app grow and reach users.
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App Store Optimization is an ongoing process. If you want to maintain consistent downloads and high keyword rankings, you need to continue striving to improve. This makes iteration one of the ASO Best Practices that can help apps compete as time goes by and trends change.
How can iterative updates help your app? Each new iteration can provide improvements, new insights or tests for your optimization, which we shall explore.
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App Store Optimization requires optimizing all aspects of your app, especially the visual elements. What visual makes a first impression more than the App Icon?
Your App Icon plays a significant role in drawing users to the app and conversions. Creating an optimized icon is essential for a fully optimized app, but where do you begin?
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When Apple announced App Clips at WWDC 2020, it was described as a new means to improve app discovery and usage. With more information about App Clips coming out, we can learn how they do that and how developers can utilize them to improve conversions.
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