Category Archives: App Store Optimization

Black Friday Apps: Who Did App Store Optimization Right?

Black Friday is well underway, and consumers are busy buying both in-store and online. Shopping apps have been preparing all month for this day, as well as the upcoming Cyber Monday, knowing that ranking high in the App Store and Google Play Store search results for that keyword can be very beneficial. App Store Optimization is the key to earning those high search rankings, so with that in mind, we’ll take a look at how shopping apps have updated their ASO for Black Friday.

Continue reading

App Screenshots & App Videos Best Practices

App developers use visual aids such as screenshots and preview videos to capture users’ attention. These aids are a vital, driving force for the user acquisition funnel, but poorly done creatives can drastically damage conversion rates.

The only way to convince these users to install is by making sure that their screenshots and preview video are optimized following ASO best practices. Without following these tips, developers can risk losing out on potential users that will boost their conversion.

Continue reading

Measuring ASO Success

App Store Optimization: 3 Main Factors to Measure ASO Success

App Store Optimization is vital for any app. It helps apps both reach users and appeal to them, through research and best practices. But once your ASO strategy is in place, how do you know if it’s working? What do we use to measure the success of ASO? There are several factors one can look at to determine how well their App Store Optimization is working.

Continue reading