When Apple announced App Clips at WWDC 2020, it was described as a new means to improve app discovery and usage. With more information about App Clips coming out, we can learn how they do that and how developers can utilize them to improve conversions.Continue reading
When times are stressful, people often turn to meditation to help calm their minds. This is good news for meditation apps, right?
Yes, assuming users can find the app and are convinced to download it. If developers of meditation apps want to gain users, they need App Store Optimization. Without ASO, they’ll be unable to reach users in need of a little mindfulness.Continue reading
Do you want your app screenshots to stand out? Do you want to engage with users from the very first image and get them to install your app?
A picture may say a thousand words, but sometimes it takes a little more to truly reach users. If you want to convey the value and functionality of your app from the very first impression, screenshot copy can help.Continue reading
App descriptions are essential for App Store Optimization and conversions. They tell users what an app has to offer, why they should download it and how it can help them. Additionally, they provide valuable data to the App Store and Google Play Store that can be used for paid campaigns and indexation. If you want to create app descriptions that can help improve conversions and help with your App Store Optimization, here are some best practices to follow.Continue reading
The Google Play Short Description provides users with a quick introduction to your app. While the Long Description can delve into specifics of app features, the Short Description needs to be more concise. With that in mind, let’s examine how the Google Play Short Description helps with App Store Optimization and the best practices for writing one.Continue reading