Category Archives: Help & Tips

Halloween App Store Optimization: How Seasonality Lead to Success

Now that it’s Halloween, the App Store and Google Play Store are showcasing apps designed or updated for the holiday. We’ve stressed the importance of seasonality, and this is where seasonal updates for Halloween pay off. What apps built App Store Optimization strategies for Halloween and how well did they succeed? Here’s how Halloween seasonality benefited them.

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Swipe Keyboards and iOS 13: How Apps Can Stay Competitive

Often times, new operating systems introduce built-in functions that threaten to make third party apps redundant. For instance, Apple’s own features have been in competition with screen time and parental control apps. Now, swipe keyboard apps may have a similar concern, as iOS 13 has added its own swipe to type functionality. Fortunately, such apps can utilize App Store Optimization to remain competitive as an alternative to Apple’s built-in functionality.

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