App Store Connect and the Google Play Developer Console are excellent platforms for measuring analytics, but even they can occasionally have errors where app metrics are misreported. While these errors are not common, they can cause concern for developers looking to measure their App Store Optimization efforts.
In order to be prepared for the occasions where App Store Connect or the Google Play Developer Console display errors, here’s what you need to remember.
Is your app ready to launch? You need to be certain, otherwise a faulty launch could set your app back.
If you think it’s time to launch, take a look at our App Launch checklist and make sure you’ve got everything you need prepared.
When users need your app, it should be no more than a tap away.
That often means being able to go to an exact page in an app in an instant, rather than minimizing the screen, swiping to the app, opening it and navigating to the page. Deep linking can solve this issue.
You can deep link iOS and Android apps to help users find your app and open it to the exact page you need. Deep linking can also help your App Store Optimization, making it a valuable tool for app developers and marketers alike.
Do you want your app promo video to make an impact even before the very first frame? That’s what the Google Play Feature Graphic is for.
The Feature Graphic is an important aspect of a Google Play Store listing and App Store optimization. If you want to make the most of your Feature Graphic, you need to understand how it works and what its best practices are.
Is your App Store Optimization based on proper App Keyword Analysis? Knowing what keywords to target is a core pillar of ASO, but all too often developers target keywords based on no data, or even worse, faulty data.
If you want your ASO strategy to succeed, you need to find the right keywords for your app. How do you do that? With proper analysis, monitoring and updating.