Category Archives: Help & Tips

Apple Search Ads

Apple Search Ads Changes How Creatives are Displayed

Apple Search Ads can help an app appear at the top of search results for terms they target. Since this is important for visibility and App Store Optimization, it’s common for developers to target terms they already rank #1 for as a defensive strategy to protect their strongest keywords and brand name. When this happens, it may feel redundant for the same app to appear twice in a row. A recent update to Apple Search Ads has addressed this by changing how the creative sets are displayed.

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App Marketing

App Marketing for Chat Bot Apps

Chat bots and virtual assistants are helpful applications that can serve a wide number of purposes. From helping direct customers to friendly conversations with users, they’re utilized in several fields and in many ways. Chat bot and virtual assistant apps must therefore use App Store Optimization strategies that target the right users, drive conversions and help them stay competitive on the App Store and Google Play Store. With that in mind, here are several ASO strategies that chat bot app developers should know when designing their app marketing.

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app store optimization

App Store Optimization for Sports Apps

Updating apps to align with shifting user interests can help an app succeed. This can be seen with sports apps, where the apps need to update based on what sport is in season. A sports app that still calls out hockey information during baseball season may not see the maximum potential conversions. App Store Optimization can help apps grow during any season, but this requires consistent updates to keep up with trends.

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