Category Archives: Help & Tips

App Store Subtitle Character Limit: Saying a Lot in a Few Words

The app’s subtitle serves important purposes. It provides users with extra information about the app itself, such as its functionality or purpose, but it also gives you extra space for keywords. Utilizing the subtitle space is recommended for App Store Optimization, so let’s take a look at how you can use the App Store subtitle character limit to its fullest.

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Fake App Reviews Cause App Store Concerns

Reviews are valuable to an app for many reasons. They can signal to other users if an app is well-liked, provide developers with feedback on issues or ways they can improve, and are helpful for App Store Optimization. It’s no wonder that developers would want their apps to receive positive reviews, but it’s important to gain the reviews properly. New reports of fake reviews have surfaced, so developers need to understand why they should avoid underhanded methods of inflating their rankings and how to naturally improve their reputation.

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App Store Keyword Search Volume: What You Need to Know

Choosing the right keywords can make a big difference in your app’s success. They’ll help determine what users will see your app and how many searches it will appear in, so choosing what keywords you’ll want is a major part of App Store Optimization. The App Store keyword search volume is one of the most important things to consider when choosing your keywords, so here are some things you’ll want to know when deciding.

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App Store Keyword Ranking: Why it Matters and How You Can Improve Yours

For an app to thrive on the App Store, it needs visibility in searches. The days where an app’s category ranking determines its success are long gone – today, keyword rankings are what matter the most, as the majority of app discovery takes place in search. As a major factor of App Store Optimization is improving your keyword rankings, one should understand how they work on the App Store and why they’re important.

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iOS 13 Beta Introduces Subscription Cancelation Prompts

Apple maintains an important balance with subscription apps. It wants to incentivize users to subscribe with new discounts and bundles while preventing apps from using predatory tactics to make users buy expensive subscriptions. With the latest addition to the iOS 13 beta, it’s working on helping users avoid accidentally staying subscribed to deleted apps. This will be an important shift for apps with subscription services and may impact their App Store Optimization.

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