Category Archives: Help & Tips

App Metrics

App Metrics, Errors and ASO

App Store Connect and the Google Play Developer Console are excellent platforms for measuring analytics, but even they can occasionally have errors where app metrics are misreported. While these errors are not common, they can cause concern for developers looking to measure their App Store Optimization efforts.

In order to be prepared for the occasions where App Store Connect or the Google Play Developer Console display errors, here’s what you need to remember.

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Deep Link iOS

Deep Link iOS and Android Apps

When users need your app, it should be no more than a tap away.

That often means being able to go to an exact page in an app in an instant, rather than minimizing the screen, swiping to the app, opening it and navigating to the page. Deep linking can solve this issue.

You can deep link iOS and Android apps to help users find your app and open it to the exact page you need. Deep linking can also help your App Store Optimization, making it a valuable tool for app developers and marketers alike.

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App Keyword Analysis

App Keyword Analysis: What You Need to Know for ASO

Is your App Store Optimization  based on proper App Keyword Analysis? Knowing what keywords to target is a core pillar of ASO, but all too often developers target keywords based on no data, or even worse, faulty data.

If you want your ASO strategy to succeed, you need to find the right keywords for your app. How do you do that? With proper analysis, monitoring and updating.

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