When users need your app, it should be no more than a tap away.
That often means being able to go to an exact page in an app in an instant, rather than minimizing the screen, swiping to the app, opening it and navigating to the page. Deep linking can solve this issue.
You can deep link iOS and Android apps to help users find your app and open it to the exact page you need. Deep linking can also help your App Store Optimization, making it a valuable tool for app developers and marketers alike.
Do you want your app promo video to make an impact even before the very first frame? That’s what the Google Play Feature Graphic is for.
The Feature Graphic is an important aspect of a Google Play Store listing and App Store optimization. If you want to make the most of your Feature Graphic, you need to understand how it works and what its best practices are.
Is your App Store Optimization based on proper App Keyword Analysis? Knowing what keywords to target is a core pillar of ASO, but all too often developers target keywords based on no data, or even worse, faulty data.
If you want your ASO strategy to succeed, you need to find the right keywords for your app. How do you do that? With proper analysis, monitoring and updating.
Are you tracking the right App Metrics?
Knowing what metrics to follow can help you accurately track your progress and meet your KPIs. When you log on to App Store Connect, you might not be sure what each metric means, or which ones matter the most.
To help you ensure your App Store Optimization strategy has the data you need, here are three key metrics you need to understand.
An app name sets expectations from the moment users see it in search results. The name establishes branding, while the title fields on both the Apple App Store and Google Play Store are important for App Store Optimization. With that in mind, it’s important to look at best practices for naming your mobile app.