Google has announced new features and functions for Google Play, which will be made available for its Early Adopter Program (EAP) soon before rolling out worldwide. These were revealed at the Google Playtime event in Berlin in addition to official announcements on the company’s Twitter.
The competition between the Apple App Store and Google Play Store is always fierce, but Apple has typically maintained a lead in profits. That lead has grown even further, as the App Store has earned 93% more than Google Play in Q3. With that said, it’s important to understand what this means for the app economy and App Store Optimization.
Earlier this year, Google Play began testing redesigns for the Google Play Store. It seems the testing is complete, as the new design is rolling out to more and more Android devices. With this change, it’s important to understand what the impact will be on App Store Optimization and what developers should do to ensure their apps stay optimized. Continue reading
Search Ads are a key component of App Store Optimization on the Apple App Store. They help put your app front and center in relevant search results to increase visibility and can even feed back into improving ASO by determining important and effective keywords. Apple has been going on tour throughout Europe to share the latest data on Search Ads, and the information is enlightening to their benefits.
iOS 12 has just launched, and already we’re seeing apps begin to take advantage of the new features it has to offer. Among the most popular of the upgrades is Siri Shortcuts, which enables users to create custom commands for Siri to launch multiple apps and perform functions on them with a single request. Several developers are already boasting apps compatible with Siri Shortcuts, but they need proper App Store Optimization to truly make the most of the update.