Category Archives: Mobile App Marketing News

App Store Optimization

Apple Extends Update Deadlines

App Store Optimization requires consistently updating an app for both app performance and keyword indexation. Oftentimes, it is necessary to update an app to comply with new store  guidelines. Apple recently announced a number of changes to the App Store Guidelines, although recently provided an extension to the deadline for updates. This gives developers extra time to ensure their apps are compliant and optimized.

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