Category Archives: Mobile App Marketing News

New Pixel Phones

Google Announces Three New Pixel Phones

Google has announced the release of three new Pixel phones to be released in the coming months: Pixel 4A, Pixel 5 and Pixel 4A 5G. The first of these new devices will be released by the end of August, with the other two set to ship this fall.

With these new phones, app developers will want to ensure their apps are optimized and ready for all that’s to come.

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ASO

Apple Announces Delay for New iPhone: How This Could Impact ASO

Each year, the tech world waits to see what Apple will bring to its new iPhone devices. Traditionally, new devices are announced in September, such as during 2019’s “By Innovation Only” event revealing the iPhone 11. However, the next release may be delayed.

What impact does the release of a new iPhone have on ASO, and how will this delay impact apps and their optimization?

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App Store

App Store Antitrust Hearings Begin: What This Could Mean for App Developers

The App Store and Play Store have faced accusations of anti-competitive behavior, and now their respective companies are defending themselves before the US House of Representatives. The CEOs of Apple, Google, Amazon and Facebook are testifying before the Antitrust Subcommittee, and the results of this case could impact the app stores.

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ASO

Apple’s “Find My” Restrictions & ASO

Apple product users are familiar with tools like “Find My Phone” and “Find My Mac,” which can help locate lost or stolen Apple devices. The feature is expanding to allow third-party devices to be tracked, but not without some caveats. This may have an impact on the ASO and installs of object tracking apps, so developers should be aware and ready for what’s ahead.

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Google Play Pass

Google Play Pass Expands to More Countries

Google Play Pass, the subscription service that lets Google Play users access a wide array of paid app content, is expanding. Google will be making the Play Pass service available in nine new territories, in addition to adding additional content and lowering the price. This change opens up new opportunities for app developers whose apps are available through Play Pass or who want to offer their apps through it.

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