Category Archives: Uncategorized

Digital Wellbeing Apps: Google’s Offerings & Developer Opportunities

Following the Android Dev Summit, Google has revealed five new experimental apps, along with instructions on how to design similar ones, to demonstrate how apps can be used to assist with mental well-being in a digital era. Called the Digital Wellbeing Experiments, Google is providing open code and a “Hack Pack” for developers to design their own apps to “help people find a better balance with technology.” As developers work with the experiments or compete with their own wellbeing apps, they should understand how App Store Optimization can help their success.

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Google Enables Android Automotive OS App Development

Back in March 2017, Google announced the Android Automotive OS. This Android operating system is designed to provide easy access to apps for driving, such as navigation and communications apps, without distracting drivers. Android Automotive OS apps can sync with a car’s built-in infotainment system, connecting the app and car. Now, two years after the initial announcement, Google is encouraging developers to begin creating Android Auto apps – which means that they’ll need App Store Optimization to succeed in the Play Store.

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ASO in 2019

ASO in 2019: Best Practices and Strategies

As 2018 nears its end, it’s time to look at what has changed in the app store environment and how it will impact the future of App Store Optimization. Both the Apple App Store and Google Play Store underwent changes throughout the year, so while best practices for ASO follow the same overall concepts, the changes should be considered when planning for 2019. Continue reading