With Apple’s WWDC event now over, it’s time to take a look at announcements and updates that came out of the event. While everyone is talking about the keynote news, from iOS 13 to the $999 computer stand, there are important updates to app development and App Store Connect that could impact app development and App Store Optimization.Continue reading
Back in March 2017, Google announced the Android Automotive OS. This Android operating system is designed to provide easy access to apps for driving, such as navigation and communications apps, without distracting drivers. Android Automotive OS apps can sync with a car’s built-in infotainment system, connecting the app and car. Now, two years after the initial announcement, Google is encouraging developers to begin creating Android Auto apps – which means that they’ll need App Store Optimization to succeed in the Play Store.Continue reading
As 2018 nears its end, it’s time to look at what has changed in the app store environment and how it will impact the future of App Store Optimization. Both the Apple App Store and Google Play Store underwent changes throughout the year, so while best practices for ASO follow the same overall concepts, the changes should be considered when planning for 2019. Continue reading
When Foursquare first launched, users enjoyed checking in to their favorite locations to become its “mayor” for fun and bragging rights. As its grown, Foursquare has expanded into multiple apps – Foursquare City Guide and Foursquare Swarm. While City Guide provides travel tips and recommendations, Foursquare Swarm continues the tradition of checking in and logging the places you visit. However, is it optimized for the App Stores? In this week’s App Store Spotlight, we take a look at Foursquare Swarm.