As 2018 nears its end, it’s time to look at what has changed in the app store environment and how it will impact the future of App Store Optimization. Both the Apple App Store and Google Play Store underwent changes throughout the year, so while best practices for ASO follow the same overall concepts, the changes should be considered when planning for 2019. Continue reading
When Foursquare first launched, users enjoyed checking in to their favorite locations to become its “mayor” for fun and bragging rights. As its grown, Foursquare has expanded into multiple apps – Foursquare City Guide and Foursquare Swarm. While City Guide provides travel tips and recommendations, Foursquare Swarm continues the tradition of checking in and logging the places you visit. However, is it optimized for the App Stores? In this week’s App Store Spotlight, we take a look at Foursquare Swarm.
Apple has begun a purge of gambling apps from the App Store, ensuring that only gambling apps from incorporated businesses remain. The problem? In doing so they’re eliminating all sorts of card and dice games that don’t feature gambling, as well as several apps that don’t involve gambling at all.
We’re more than halfway through 2018, and the mobile market continues to grow and change. However, some trends have remained consistent and strong throughout the year.
Ten years ago, Apple launched its App Store and reshaped the way we use mobile devices. Suffice to say, the app ecosystem has changed significantly in that time, and the app economy is on track to be worth over 6 billion by 2021. With ten years behind us and an infinite future ahead, it’s time to look back and see how the world of apps has changed.