Apple has been updating its App Store Guidelines to add a greater focus on privacy and security, including restrictions on SDKs and new rules for how much apps can access. As part of those updates, app developers will need to enter the privacy information for their apps in App Store Connect. Starting in December, apps without that information will not be approved.
App Privacy Information
Over the past few years, Apple has been reinforcing its policies in regard to protecting user privacy. This includes upcoming changes to its IDFA policy, restricting VoIP apps and removing apps that use Session Replay technology.
Starting December 8th, this information will be required for any new apps or updates.
What This Means for ASO
While this is not a major update for the apps themselves, this is still an essential update to what is required in App Store Connect. Developers will want to make sure they add the required information when they launch their next updates. Failure to do so after the December deadline will result in the update or app being rejected.
If an app launch or update is rejected, it can set back an app and its optimization. Timely updates are important for keyword indexation, launching seasonal updates and adding new creatives.
A delayed launch can take up time and delay the app from gaining keyword rankings and downloads the update would have otherwise helped it obtain. The timing here is especially important, since Apple typically stops reviewing new releases for launch near the end of December. If the app or update is rejected too close to the yearly shutdown, it may not get approved until next year.
App developers should always ensure their apps follow Apple’s App Store Guidelines, especially regarding data collection and tracking. This information will be presented to users on the App Store listing, so if an app appears to be gathering information not relevant to its functions or tracking user activity, it could turn users away.
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