Gummicube wins #Pitchforce competition at #Runway SF

Gummicube announced as 1st place winner of Pitchforce competition.

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Gummicube is shaking things up in San Francisco taking home the gold at #Pitchforce hosted by #Runway SF.  Our business is flourishing as are the download stats for all of the developers that work with us!

Gummicube – the #topemergingstartup in #Silicon Valley and the BEST technology for #AppStoreOptimization

Gummicube, Patient Army, Piggyback Media selected as Fund-able 50 @ Private Pitch & Demo Meeting Q1 2014

Gummicube Inc, Patient Army Inc and Piggyback Media were selected as Fund-able-50 at the Private Pitch Demo event held at Perkins Coie, Palo Alto. First-place Winner Gummicube, Inc(is also the Winn…

Gummicube, Patient Army, Piggyback Media selected as Fund-able 50 @ Private Pitch & Demo Meeting Q1 2014 

Gummicube wins back-to-back awards as top emerging Silicon Valley startup

In the last two years the team at Gummicube has had the privilege of helping hundreds of amazing developers and cutting edge startups with App Store Optimization for their apps.  In fact, nearly 2,000 campaigns later we have more experience navigating App Store Search than any other company in the world.

We’re happy helping our partners shine, building great businesses with mobile technology – but in the past month the attention turned on Gummicube, which received some serious recognition among top startup communities in Silicon Valley.

On January 25th, 2014, Gummicube won Startup of the Month at the SVEntrepreneur Demo Day.  For readers who may not have heard of SVEntrepreneur, it is the second largest Meetup group in the world  (next to the founder of Meetup.com) and one of the largest startup communities in North America.

Winning this kind of event against a crowded field of innovative Silicon Valley startups is a great honor – and validation of App Store Optimization becoming an essential marketing component for every application.  If you have a website you know how important it is to be on page one of search results and the same is true for mobile apps.  ASO is the bedrock, the foundation of  marketing for any application to be successful.

The house was packed with developers watching Gummicube present

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Gummicube was then invited to pitch at the Launchpad: Idea to IPO event at startup acceleratornestGSV. The Launchpad event was attended by hundreds of developers, entrepreneurs, investors and other contributors to the Silicon Valley startup community.  The event judges were also great – partners and representatives from Wasabi Ventures, Blumberg Capital, Harvard Angels and Kiretsu Forum all attended.

After many great startups presented and some deliberation among the judges, Gummicube won the event.

Gummicube wins Launchpad event at nestGSV

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Successfully optimizing an app for App Store Search requires leveraging mobile data from inside the App Store.  While some view Google search trends as an analog to what is happening in the App Store, this information is often anecdotal at best.  Gummicube  is focused on a mobile centric approach to App Store Optimization – leveraging exclusive mobile data and technologies.

The web and mobile are fundamentally different platforms – the biggest startup tech communities in Silicon Valley agree.

Keyword Stuffing Is Never A Good Idea

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Since we started helping developers with App Store Optimization all the way back in 2011, knowledge of the importance of ASO has spread among the app development community.  This is great news!  We want developers to get great results from their apps in the App Store and acquire the highest quality users which can only come from App Store Search.  Unfortunately, just like traditional SEO for the web there are “white hat” (good) and “black hat” (bad) methods of optimizing your app for App Store search.  White hat methods will get you great results over time while black hat methods may get your app kicked out of the store.

One key part of App Store Optimization is writing the title and description for your app.  Picking the correct keywords and managing keyword density is incredibly important to be “found” with the best keywords in App Store search.  When going through through this process (which we manage on behalf of our clients) it is important to know the difference between writing a useful description that includes keywords and “keyword stuffing”.  Keyword stuffing is considered a black hat technique in which random keywords are “stuffed” into metadata with the hopes of being ranked for those keywords.

Unfortunately, keyword stuffing doesn’t work over the long term for most developers.  First, it confuses consumers. Nobody knows how to read a keyword title that is incredibly long and most end users avoid apps that appear to be spammy.  Second, Apple and Google don’t like this practice.   More and more apps are being rejected from the review process because their titles are stuffed with keywords that make no sense from an end user prospective.  The general rule that we follow when crafting titles and descriptions for apps is that if a consumer doesn’t understand what you offer from reading the title, it is a bad title and may be “keyword stuffed”.

High quality apps + high quality metadata =  high quality users.

Always remember that your title and description are written for the end user first.  Within this framework of telling the user what an app is all about, you then must thread in the key words and phrases that are important to your app from a metadata prospective.  This is what Apple and Google expect to see when they are reviewing your app and in practice following this rule helps developers over the life of their app.

New Report On App Store Algorithm Shows How Ratings Affects Top Apps | TechCrunch

A new report released today confirms earlier findings indicating a mobile app’s ranking in the iTunes App Store is now taking into account ratings and other metrics in order to help determine its place on the charts. According to Appurify, the Google Ventures-backed startup behind an app de..

http://techcrunch.com/2013/09/06/new-report-on-apples-app-store-algorithm-change-shows-how-even-a-minor-ratings-shift-affects-top-apps/

App Store Optimization (ASO) Blog | Mobile App Marketing