App Store Description

Day One Journal App Store Description Spotlight

An App Store Description needs to entice users while describing the app to them. There are many ways developers attempt this, from calling out their awards and accolades to presenting lists of all the features the app provides, but each store has different best practices.

For today’s App Store Spotlight, we take a look at the description for the Day One Journal app, which is currently featured as the App of the Day on the App Store. Is the description effective at following App Store Optimization best strategies, or is the journal app in need of a rewrite?

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Apple’s “Find My” Restrictions & ASO

Apple product users are familiar with tools like “Find My Phone” and “Find My Mac,” which can help locate lost or stolen Apple devices. The feature is expanding to allow third-party devices to be tracked, but not without some caveats. This may have an impact on the ASO and installs of object tracking apps, so developers should be aware and ready for what’s ahead.

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App Store Video

The Almost Gone App Store Video Spotlight

An App Store Video, including the iOS App Preview and Google Play Promo Video, can set the tone for an app or mobile game. Using in-app footage and music can establish an atmosphere while conveying information about the app. We can see this in the video for The Almost Gone, a mobile game recently featured on the Apple App Store as its Game of the Day.

For today’s App Store Spotlight, we examine The Almost Gone’s video and see how it appeals to users and where it can improve its App Store Optimization.

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Google Play Pass

Google Play Pass Expands to More Countries

Google Play Pass, the subscription service that lets Google Play users access a wide array of paid app content, is expanding. Google will be making the Play Pass service available in nine new territories, in addition to adding additional content and lowering the price. This change opens up new opportunities for app developers whose apps are available through Play Pass or who want to offer their apps through it.

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App Store Optimization (ASO) Blog | Mobile App Marketing