The competition between the Apple App Store and Google Play Store is always fierce, but Apple has typically maintained a lead in profits. That lead has grown even further, as the App Store has earned 93% more than Google Play in Q3. With that said, it’s important to understand what this means for the app economy and App Store Optimization.
With the release of tvOS 12, developers with apps built for Apple TV will be preparing their apps and their App Store Optimization strategies for the new operating system. There are several guidelines and suggestions to remember for developing and launching Apple TV apps, as understanding them is key to a successful submission.
While Pokemon GO may be the Pokemon app that took the world by storm, The Pokemon Company has released other apps and mobile games. One such game is Magikarp Jump, a light game where players raise up a weak little fish Pokemon to jump high into the sky. In this week’s App Store Spotlight, we reel in Magikarp Jump and see if its App Store Optimization is super effective or a flop. Continue reading
Users are the reason that apps find success. When users thoroughly enjoy an app, or experience difficulties such as performance issues, bugs, glitches, etc., they leave app ratings and user reviews to make sure their voices are heard.
Earlier this year, Google Play began testing redesigns for the Google Play Store. It seems the testing is complete, as the new design is rolling out to more and more Android devices. With this change, it’s important to understand what the impact will be on App Store Optimization and what developers should do to ensure their apps stay optimized. Continue reading