App Keyword Analysis

App Keyword Analysis: What You Need to Know for ASO

Is your App Store Optimization  based on proper App Keyword Analysis? Knowing what keywords to target is a core pillar of ASO, but all too often developers target keywords based on no data, or even worse, faulty data.

If you want your ASO strategy to succeed, you need to find the right keywords for your app. How do you do that? With proper analysis, monitoring and updating.

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App Store Screenshots

TED App Store Screenshots Spotlight

If your App Store Screenshots aren’t engaging and informative, are they even working? A good screenshot set should tell users everything they need to know about the app in a manner that keeps them interested and wanting more – almost like a speech.

This brings us to the TED app, which was recently featured on the Apple App Store in the “Find a Passion Project” list. Does the app include screenshots as interesting as the TED Talks it features? Read on and find out in today’s App Store Spotlight.

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App Metrics

3 Key App Metrics You Should Know for iOS ASO

Are you tracking the right App Metrics?

Knowing what metrics to follow can help you accurately track your progress and meet your KPIs. When you log on to App Store Connect, you might not be sure what each metric means, or which ones matter the most.

To help you ensure your App Store Optimization strategy has the data you need, here are three key metrics you need to understand.

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App Store Optimization (ASO) Blog | Mobile App Marketing