When your app is ready, it may be tempting to launch it everywhere immediately. But discretion is often the wiser choice – a soft launch may be appropriate before your app goes live worldwide. With that in mind, here’s what you should know for your app’s soft launch and how it can help your App Store Optimization.Continue reading
A common phrase known around the world is “there’s an app for that.” If there’s an app for nearly every need, why aren’t more companies making mobile apps? Well, big-name businesses like Starbucks, Macy’s, and more have successfully shifted their business platforms to incorporate mobile. Thanks to their efforts, they’ve managed to capitalize on m-commerce, which alone is forecasted to reach $284 billion (roughly 45% of total US e-commerce) by 2020.