Tag Archives: App Marketing

Apple IDFA Privacy

Apple IDFA Privacy Changes: What Marketers Need to Know

Among the many changes Apple announced with iOS 14, the Apple IDFA Policy may have flown under the radar. However, its impact on mobile marketing is not to be underestimated.

The policy change can have a significant effect on mobile acquisition campaigns, so app developers and mobile marketers should brace themselves for the tough changes ahead.

Update: Apple has announced that the update has been delayed until “early next year” to provide more time to prepare.

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App Store Optimization

App Store Optimization for First-Time Founders

App Store Optimization (ASO) is a term that gets brought up frequently when discussing mobile app marketing, and for good reason. ASO can help a developer reach a wider audience and improve installs, but first-time app developers and founders may not be sure where to start. If you’re a first-time founder looking to understand App Store Optimization, here is what you need to know for getting started with ASO, metrics you need to understand and what to expect when you optimize.

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What is ASO?

What is ASO? Get Started Optimizing Your App

New app developers may feel overwhelmed trying to get their apps discovered on the stores. They may have heard that App Store Optimization (ASO) is important to succeed, but might not know what ASO is or how to get started. As such, we’re here to answer the first question every developer looking into App Store Optimization needs to ask: what is ASO?

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App Marketing

Can I Launch an App Without Paid?

Creating and launching an app is no easy task. Countless hours of designing and programming all lead up to the creation of a single application, which is then placed into stores to compete against millions of other apps for downloads. In order to succeed in the app market, developers and marketers need to utilize every App Store Optimization tool at their disposal. Even then, marketers still often wonder: is a paid campaign really necessary?

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