App Store Optimization (ASO) is a term that gets brought up frequently when discussing mobile app marketing, and for good reason. ASO can help a developer reach a wider audience and improve installs, but first-time app developers and founders may not be sure where to start. If you’re a first-time founder looking to understand App Store Optimization, here is what you need to know for getting started with ASO, metrics you need to understand and what to expect when you optimize.Continue reading
New app developers may feel overwhelmed trying to get their apps discovered on the stores. They may have heard that App Store Optimization (ASO) is important to succeed, but might not know what ASO is or how to get started. As such, we’re here to answer the first question every developer looking into App Store Optimization needs to ask: what is ASO?Continue reading
Creating and launching an app is no easy task. Countless hours of designing and programming all lead up to the creation of a single application, which is then placed into stores to compete against millions of other apps for downloads. In order to succeed in the app market, developers and marketers need to utilize every App Store Optimization tool at their disposal. Even then, marketers still often wonder: is a paid campaign really necessary?Continue reading
2018 was quite the year for the mobile app market. Between innovations in app technology, changes to the app stores, new devices and more, it’s a world very different from what we saw at the beginning of the year. As such, with 2018 drawing to a close, it’s time to look back and see what changes the year brought.
It’s the most wonderful time of the year, especially if you’re trying to sell something. This is equally true for a wide range of app developers, whether their apps are for shopping, mobile games or anything else. So how can an app take advantage of the holiday spirit? With App Store Optimization, of course. Continue reading