Tag Archives: App Marketing

Launch Without Paid

Can I Launch an App Without Paid?

Creating and launching an app is no easy task. Countless hours of designing and programming all lead up to the creation of a single application, which is then placed into stores to compete against millions of other apps for downloads. In order to succeed in the app market, developers and marketers need to utilize every App Store Optimization tool at their disposal. Even then, marketers still often wonder: is a paid campaign really necessary?

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Benefits of Playable Ads

5 Benefits of Creating Playable Ads

App developers and marketers were overjoyed when Google announced they could use another form of advertisements: playable ads. Since this format is so relatively new, there are questions and concerns regarding its benefits. Some may have perceived the announcement as another tactic to attract users, while others are worried about hindering the audience’s impression.

Before diving into why playable ads are beneficial, developers should understand what they are.

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Apple Expands Search Ads

Apple Search Ads Expands its Territories

Apple Search Ads has proven itself indispensable to app developers, helping them find greater visibility and relevancy for their ads. It’s a success for both Apple and developers, with conversion rates holding at around 50 percent and a cost per acquisition that’s below $1.50. Additionally, the tech company recently added creative sets to help developers target more niche audiences and keywords.

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