Tag Archives: App Store Connect

App Metrics

App Metrics, Errors and ASO

App Store Connect and the Google Play Developer Console are excellent platforms for measuring analytics, but even they can occasionally have errors where app metrics are misreported. While these errors are not common, they can cause concern for developers looking to measure their App Store Optimization efforts.

In order to be prepared for the occasions where App Store Connect or the Google Play Developer Console display errors, here’s what you need to remember.

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App Store Connect

App Store Connect Gets Redesign and Mobile Capabilities

App Store Connect, Apple’s portal for developers to upload and manage their apps, has undergone a redesign. This adds a highly in-demand feature that will benefit mobile app developers.

In advance of WWDC 2020, Apple has given App Store Connect a new look and style. The website is now usable on mobile devices, providing developers with greater accessibility and ease of use.

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App Store Connect

App Store Connect Fixes Inaccurate Analytics Data

App Store Connect recently started displaying a notification that there has been an issue with reporting impression and conversion data. Over the past several months, many apps saw shifts in impressions and conversions around mid-September, particularly with the Browse and Search sources. In fact, some developers had reported conversion rates of over 100%- a metric that simply is not possible. Apple has started to address this issue and reports that developers should see their analytics returned to normal soon.

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