Tag Archives: App Store Optimization

App Store Optimization

App Store Optimization for Meditation Apps

When times are stressful, people often turn to meditation to help calm their minds. This is good news for meditation apps, right?

Yes, assuming users can find the app and are convinced to download it. If developers of meditation apps want to gain users, they need App Store Optimization. Without ASO, they’ll be unable to reach users in need of a little mindfulness.

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App Metrics

3 Key App Metrics You Should Know for iOS ASO

Are you tracking the right App Metrics?

Knowing what metrics to follow can help you accurately track your progress and meet your KPIs. When you log on to App Store Connect, you might not be sure what each metric means, or which ones matter the most.

To help you ensure your App Store Optimization strategy has the data you need, here are three key metrics you need to understand.

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App Store Promotional Text

App Store Promotional Text ASO Best Practices

App Store Promotional Text, which was introduced in 2017 with the release of iOS 11, is a unique feature of the iOS App Store. While it is displayed to users as part of the description, it is a separate section from the description on App Store Connect. It’s not indexed for keywords, but still plays an important role in App Store Optimization. Let’s take a look at the App Store Promotional Text and see how it can best be used for App Store Optimization.

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App Store Optimization

Spring Seasonality for App Store Optimization

App Store Optimization requires updating to keep an app relevant, including seasonal updates. With spring starting soon, it’s important for app developers to see if there are any seasonal changes or events that they should update their apps and ASO to account for. Here are several ways that apps can update for springtime events to help them remain relevant as the seasons turn.

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