Tag Archives: app store search

Apple Search Ads

What Are Apple Search Ads?

Apple Search Ads (ASA) is a powerful tool for reaching users on the Apple App Store. In addition to gaining paid installs, a good Search Ads campaign can also benefit an app’s organic growth. As it is a helpful tool for App Store Optimization, developers and marketers looking to start an ASA campaign should know a few key things about Search Ads.

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App Store Search

App Store Search Engine: How to Make it Work for You

While App Store Optimization (ASO) and Search Engine Optimization (SEO) are not the same, they both require an understanding of how their respective search engines work. In the case of ASO, it utilizes the App Store search engine – in fact, 70% of app discovery happens thanks to the store’s search. With that in mind, it’s time to take a look at the App Store search engine and understand how to fully utilize it for your ASO.

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App Store Keywords

App Store Keyword Search Volume: What You Need to Know

Choosing the right keywords can make a big difference in your app’s success. They’ll help determine what users will see your app and how many searches it will appear in, so choosing what keywords you’ll want is a major part of App Store Optimization. The App Store keyword search volume is one of the most important things to consider when choosing your keywords, so here are some things you’ll want to know when deciding.

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App Store Searc

Ensure Your App Appears in the Right Searches

When users search the App Store and Google Play Store, they have certain expectations that come with each keyword. Just like they wouldn’t want to see a makeup app while searching for a baseball app, they don’t want to see gory content when searching for children’s games. App Store Optimization is intended to help developers ensure their apps appear before the right users in their searches, so you don’t get overlooked, or worse, flagged.

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