Among Us is a game that was launched in 2018 but has recently seen an incredible growth in popularity. In addition to its popularity on gaming consoles, it is also a hit on the App Store and Google Play Store, ranking at the top of its categories.Continue reading
Poesie is a poetry app available on the Apple App Store as the App of the Day. It provides a library of poems, including audio recordings, weekly poet highlights and interactive features to help users understand the poetry more.
Yet as poetry is an art, there is also an art to writing the App Store Description that developers should keep in mind. Does the Poesie app use descriptions right? We’ll find out in today’s App Store Spotlight.Continue reading
App Store Screenshots can convey many important aspects of an app, from its design elements to the variety of features it provides. For apps focused around the outdoors, it has to strike a balance of inspiring users to go outside and to bring the app with them.
Such is the case for the National Park Trail Guide app, which is currently featured on the Apple App Store thanks to the approaching anniversary of the National Park Service’s founding. The app is designed to help users discover and explore trails and sights in national parks across the country.
For today’s App Store Spotlight, we help celebrate the National Park Service by analyzing the App Store Screenshots for the National Park Trail Guide app. Do they manage to convey the technological functionality of the app and the natural beauty of the parks simultaneously?Continue reading
When users’ needs change, apps need to change with them. An updated App Store Description can be key to letting users know how your app can meet current demands and ongoing needs.
One example of shifting user needs can be seen with educational apps, such as ClassDojo, an app currently featured as one of Apple’s “Essential Apps for the Week Ahead.”Continue reading
App Store Screenshots need to do more than show screencaps from an app – they need to convey features and establish a voice for the app. Developers must consider several factors, such as color choice, font for the screenshot copy and how the screenshots look when viewed in Dark Mode.
To see this in action, let’s shine a spotlight on Loóna, a nighttime rest and relaxation app currently featured as Apple’s App of the Day. How does it use its screenshots to establish branding and voice, and does the nighttime app remain effectively optimized in Dark Mode?Continue reading