Tag Archives: App Store

App Store Subtitle Character Limit: Saying a Lot in a Few Words

The app’s subtitle serves important purposes. It provides users with extra information about the app itself, such as its functionality or purpose, but it also gives you extra space for keywords. Utilizing the subtitle space is recommended for App Store Optimization, so let’s take a look at how you can use the App Store subtitle character limit to its fullest.

Continue reading

App Store Keyword Ranking: Why it Matters and How You Can Improve Yours

For an app to thrive on the App Store, it needs visibility in searches. The days where an app’s category ranking determines its success are long gone – today, keyword rankings are what matter the most, as the majority of app discovery takes place in search. As a major factor of App Store Optimization is improving your keyword rankings, one should understand how they work on the App Store and why they’re important.

Continue reading

App Store Keyword Rules to Remember

When optimizing your app for the App Store, it’s important to choose your keywords wisely. Your keywords will determine what searches your app can show up in, and searches make up 70% of app discoverability, so the importance of keywords for App Store Optimization cannot be overstated. With that in mind, here are some App Store keyword rules and best practices you’ll want to know when optimizing your app.

Continue reading