Tag Archives: App Store

App Store Keyword Rules to Remember

When optimizing your app for the App Store, it’s important to choose your keywords wisely. Your keywords will determine what searches your app can show up in, and searches make up 70% of app discoverability, so the importance of keywords for App Store Optimization cannot be overstated. With that in mind, here are some App Store keyword rules and best practices you’ll want to know when optimizing your app.

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Apple Watch App Store Optimization

While WWDC 2019 was filled with many major announcements, one important piece of news was a new App Store designed for watchOS. While previously, users would have to purchase apps from the iOS App Store to access the watchOS versions, this new wrist-mounted storefront will allow users to download apps directly to their Apple Watch even when their phones are elsewhere. Since users are going to start searching for Apple Watch apps directly from their watches, it’s important to think ahead and contemplate App Store Optimization strategies for watchOS apps.

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Apple Antitrust Lawsuit Proceeds: How This Will Impact Apps

Apple has been facing legal challenges with how it manages the App Store. In addition to antitrust inquiries from the European Union, it has been battling in the Apple v. Pepper suit. The Supreme Court is letting the lawsuit proceed and rejected Apple’s arguments, and while the case is in its early stages, it could have a major impact on the App Store.

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Apple Restricts Screen Time & Parental Control Apps: How ASO Can Help

Several developers, whose apps are designed to reduce screen time or implement parental controls, have reported being removed or restricted from the Apple App Store. Apple has stated that some of the apps were removed for using Mobile Device Management technology against the App Store Guidelines. However, there are accusations that the removals are instead to reduce competitors for its own Screen Time feature. No matter what the reason, developers can help keep their app safe and compete with Screen Time through proper App Store Optimization.

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My App Got Rejected: What Do I Do Now?

After spending countless hours programming and testing an app, it can be disheartening to submit it to the App Store only to receive a rejection email. Not only that, but if an app is rejected, it can prevent deployments of new keywords, screenshots and features, which has a negative impact on the app’s App Store Optimization. Fortunately, being rejected isn’t the end – Apple will provide you with feedback and reasons behind the rejection, so you can resolve the issues and get your app back on the store.

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