Tag Archives: Apple Watch

Apple Watch

Apple Watch App Store Optimization

While WWDC 2019 was filled with many major announcements, one important piece of news was a new App Store designed for watchOS. While previously, users would have to purchase apps from the iOS App Store to access the watchOS versions, this new wrist-mounted storefront will allow users to download apps directly to their Apple Watch even when their phones are elsewhere. Since users are going to start searching for Apple Watch apps directly from their watches, it’s important to think ahead and contemplate App Store Optimization strategies for watchOS apps.

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Apple WWDC 2015 – Proactive Siri and Native Apple Watch Apps

The big news from WWDC 2015 was the release of Apple Music, new Mac OS El Capitan, and the announcement of iOS9.

Our favorites – new OS for Apple watch that allows for native apps, and an expanded Siri.

Similar to Google’s Now on Tap announcement at their recent developer conference,  a more contextually aware and thus useful and proactive Siri was revealed.


The implications to mobile marketing and mobile apps are significant as both Apple and Google (and Facebook) have made it clear they recognize the market loves apps.

Siri is just one end point for a user to access search. Spotlight being another.

Apple wants to be sure users can reach the value in the mobile apps on their device with deeper integrations with content in the “mobile app silo”.

Enabling users to access content in an app from another app.

Enabling users to search (via Siri or Spotlight) with results that include app content.

Federighi said Siri — “has quietly become popular.”

Each week, Apple’s voice recognition software answers more than 1 billion requests.

Proactively suggesting apps based on various inputs and user behavior – weather app in the morning, music app on a run, calorie tracker after run or at cafe.

Having a mobile app means tapping into how users are interacting with their devices, like a website can’t.

Native Apps for the Apple Watch


Apple Watch apps are about to take a big next step.

“Performance will be great. Responsiveness will be great. It’ll be a great new frontier for your Watch,” Apple’s Kevin Lynch

The new OS allows developers to access the watch microphone, speaker, and accelerometer.  Currently, Apple Watch apps run on an iPhone and are displayed to the watch.  

Not only does native watch apps mean much better, creative, faster apps – but more likely than not, we can expect to see an Apple Watch specific app store coming soon.

Since Apple Watch apps are really iPhone apps that are compatible with the watch, the app store has a curated list of Apple Watch compatible apps.

Expect this to change as developers start to release apps built specifically for the Apple Watch.

Another opportunity to collect and optimize app store meta data and tap into what your target market is looking for from the app stores.

Apple Watch Apps

Already sold out, the Apple Watch landed in Apple Stores today.

With the new Watch comes new Apps!

For now, Apple Watch apps only work as companion apps to the iPhone.

Found via the Apple Watch icon on devices running the latest version of iOS, and via the App Store.


While these apps can be built specifically for Watch use, they must be installed and paired with an iPhone.

Currently, there are around 3,000 iPhone apps that have been built exclusively for the Apple Watch.

Search on the Apple Watch version of the App Store looks alot like a the version accessed from an iPhone:

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apple watch apps



No Trending or Game Sub-categories yet.

Our early favorites


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Dice with Buddies Free

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No one can say for sure where wearables is headed – and how big the opportunity is.

If nothing else, the Apple Watch release challenges mobile app publishers to simplify their UI, create experiences using inputs from the wide range of data inputs available and unique to mobile (phones and wearables) , and be there when a users is likely to need them.