When Apple announced App Clips at WWDC 2020, it was described as a new means to improve app discovery and usage. With more information about App Clips coming out, we can learn how they do that and how developers can utilize them to improve conversions.Continue reading
App Store Connect, Apple’s portal for developers to upload and manage their apps, has undergone a redesign. This adds a highly in-demand feature that will benefit mobile app developers.
In advance of WWDC 2020, Apple has given App Store Connect a new look and style. The website is now usable on mobile devices, providing developers with greater accessibility and ease of use.Continue reading
Is your app monetization in jeopardy?
A new App Store lawsuit claims that apps with loot boxes and similar randomized digital rewards are considered gambling. While there has been debate over loot boxes before, a lawsuit against Apple could impact App Store Optimization for developers across the store.Continue reading
The new iPhone SE has been announced, bringing upgraded capabilities and processors to a familiar device design. When any new Apple device is announced, app developers should assess how their apps will run on it, how they can make the most of the new phone’s functionality and how it may impact their App Store Optimization.Continue reading