While WWDC 2019 was filled with many major announcements, one important piece of news was a new App Store designed for watchOS. While previously, users would have to purchase apps from the iOS App Store to access the watchOS versions, this new wrist-mounted storefront will allow users to download apps directly to their Apple Watch even when their phones are elsewhere. Since users are going to start searching for Apple Watch apps directly from their watches, it’s important to think ahead and contemplate App Store Optimization strategies for watchOS apps.Continue reading
Where do your app’s downloads come from? While it is known that the vast majority of downloads come from searches, that can be broken down into even more specifics and categories. Are you showing up in searches? What about the charts and featured placement? Attribution is essential to forming an App Store Optimization strategy, as it helps inform and shape your ASO decisions. Continue reading
A common phrase known around the world is “there’s an app for that.” If there’s an app for nearly every need, why aren’t more companies making mobile apps? Well, big-name businesses like Starbucks, Macy’s, and more have successfully shifted their business platforms to incorporate mobile. Thanks to their efforts, they’ve managed to capitalize on m-commerce, which alone is forecasted to reach $284 billion (roughly 45% of total US e-commerce) by 2020.
Google has been quietly removing the feature graphic from their Google Play Store, as seen by devices running the latest OS and play store versions. While the update began in late April 2018, more users are reporting that the feature graphic has been removed completely. While it’s uncertain if all Android devices are affected, it’s presumed that the change will soon appear.