Tag Archives: ASO

App Store Optimization

App Store Optimization for Meditation Apps

When times are stressful, people often turn to meditation to help calm their minds. This is good news for meditation apps, right?

Yes, assuming users can find the app and are convinced to download it. If developers of meditation apps want to gain users, they need App Store Optimization. Without ASO, they’ll be unable to reach users in need of a little mindfulness.

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App Metrics

3 Key App Metrics You Should Know for iOS ASO

Are you tracking the right App Metrics?

Knowing what metrics to follow can help you accurately track your progress and meet your KPIs. When you log on to App Store Connect, you might not be sure what each metric means, or which ones matter the most.

To help you ensure your App Store Optimization strategy has the data you need, here are three key metrics you need to understand.

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What is ASO?

What is ASO? Get Started Optimizing Your App

New app developers may feel overwhelmed trying to get their apps discovered on the stores. They may have heard that App Store Optimization (ASO) is important to succeed, but might not know what ASO is or how to get started. As such, we’re here to answer the first question every developer looking into App Store Optimization needs to ask: what is ASO?

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