App Store Optimization is an ongoing process. If you want to maintain consistent downloads and high keyword rankings, you need to continue striving to improve. This makes iteration one of the ASO Best Practices that can help apps compete as time goes by and trends change.
How can iterative updates help your app? Each new iteration can provide improvements, new insights or tests for your optimization, which we shall explore.
Each year, the tech world waits to see what Apple will bring to its new iPhone devices. Traditionally, new devices are announced in September, such as during 2019’s “By Innovation Only” event revealing the iPhone 11. However, the next release may be delayed.
What impact does the release of a new iPhone have on ASO, and how will this delay impact apps and their optimization?
Apple product users are familiar with tools like “Find My Phone” and “Find My Mac,” which can help locate lost or stolen Apple devices. The feature is expanding to allow third-party devices to be tracked, but not without some caveats. This may have an impact on the ASO and installs of object tracking apps, so developers should be aware and ready for what’s ahead.
When times are stressful, people often turn to meditation to help calm their minds. This is good news for meditation apps, right?
Yes, assuming users can find the app and are convinced to download it. If developers of meditation apps want to gain users, they need App Store Optimization. Without ASO, they’ll be unable to reach users in need of a little mindfulness.
Are you tracking the right App Metrics?
Knowing what metrics to follow can help you accurately track your progress and meet your KPIs. When you log on to App Store Connect, you might not be sure what each metric means, or which ones matter the most.
To help you ensure your App Store Optimization strategy has the data you need, here are three key metrics you need to understand.