App Store Screenshots are key to user conversion, especially when there’s a relevant event on the horizon. The Super Bowl is approaching, so developers of football apps should aim to capitalize on the event. In order to appeal to users searching for Super Bowl content, the screenshots should be designed with App Store Optimization best practices and seasonality. For today’s App Store Spotlight, we take a look at the NFL app and see how its App Store Screenshots are designed.Continue reading
With 2020 approaching, user interest in apps for the new year is growing, including New Year Countdown apps and New Year’s Resolution apps. These apps need to make a good first impression when they appear in search results. This is where the app icon comes in.Continue reading
When a user finds your app in searches, what do you want them to see first? You control that with the creatives your app page uses. These set your first impression and can have a big impact on your click-through-rate (CTR), making creative optimization an essential part of App Store Optimization.Continue reading
Summer Loss of Knowledge and Downloads
We’re well into summer, and children are enjoying having several months free from school. “Summer learning loss” begins as kids grow complacent over the summer and forget 25-30 percent of what they learned during the school year. Parents want to make sure that their kids don’t forget their studies, and developers of educational apps want to help.
Ever since the App Store has supported iPhone X screenshots, developers have been quick to update their creatives to be up to speed with the latest technology. In fact, the iPhone X was the best-selling smartphone in Q1 2018, so it would only seem natural to want to make adjustments as soon as possible. However, they should proceed with caution and consider the implications of updating screenshots to the device’s measurements to avoid unintentional mishaps.