The Google Play Store has recently undergone new updates designed to help developers reach users and monetize their apps. These changes can help improve user engagement, app distribution and managing subscriptions. Developers with apps available on Google Play should be aware of what this means and how it can help their App Store Optimization.Continue reading
App Store Connect and the Google Play Developer Console are excellent platforms for measuring analytics, but even they can occasionally have errors where app metrics are misreported. While these errors are not common, they can cause concern for developers looking to measure their App Store Optimization efforts.
In order to be prepared for the occasions where App Store Connect or the Google Play Developer Console display errors, here’s what you need to remember.Continue reading
The Google Play Developer Console is getting an upgrade, which means it’s time for a beta test.
Google recently announced the Google Play Console beta, which redesigns the Developer Console and adds new tools to help developers. To understand what these new changes are and how they can help, we should explore the beta in relation to App Store Optimization.Continue reading
App A/B Testing is a great tool for developers trying to improve their App Store Optimization. Running A/B tests can identify what users respond to best across an app listing, from the creative designs to the descriptions. In order to properly run these tests, developers need to understand how Google Play Experiments work and the best practices for running A/B tests.Continue reading
Google Play app developers have had concerns and questions regarding how the Play Store will respond to current events, and Google has answered. A new announcement from Google Play provides an update on app review times, user reviews, guidelines and more to help developers prepare their apps for the Play Store.Continue reading