Tag Archives: google play store

Google Play Store Updates with New Tabs, Layouts & More

The Google Play Store frequently launches updates to improve the user experience. The latest update is a structural change, which includes adjustments to how apps are sorted and viewed. Google claims the redesign is intended to “improve app discovery and accessibility,” which means developers will have to consider its impact on App Store Optimization.

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Google Play Experiments: Test for the Best

A/B testing is an essential part of an App Store Optimization strategy. It’s crucial to test all aspects of your app’s metadata with different variants of its creatives and description to understand what users react to. Google Play offers Store Listing Experiments, which enable developers to test variants of their app’s page and determine what performs best.

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Google Play Introduces Premium Subscription Service

Google Play is preparing to launch a new subscription service, which will provide users with access to premium Android apps and all in-app purchases for a monthly fee. While the Play Pass service is still underway, it may create future opportunities for app developers to reach new audiences when supported with App Store Optimization.

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