When you launch an app on the Google Play Store, you’ll want to ensure users will like what they see. Your creatives, including the Google Play Screenshots and Promo Video, will make a major difference in whether or not users convert. In order to assist, Google has published advice for managing graphic assets alongside the guidelines, which can be used to assist with your App Store Optimization.Continue reading
The Google Play Store has recently undergone new updates designed to help developers reach users and monetize their apps. These changes can help improve user engagement, app distribution and managing subscriptions. Developers with apps available on Google Play should be aware of what this means and how it can help their App Store Optimization.Continue reading
The Google Play Developer Console is getting an upgrade, which means it’s time for a beta test.
Google recently announced the Google Play Console beta, which redesigns the Developer Console and adds new tools to help developers. To understand what these new changes are and how they can help, we should explore the beta in relation to App Store Optimization.Continue reading
Can mobile games benefit from user-made videos? The Google Play Store is testing a new feature that may help you find out.
A new report from Android Police shows the early testing of a new feature on the Play Store. This integrates YouTube with mobile game Play Store listings to show user-made videos. As the test continues to roll out, it could have an impact on user conversions and App Store Optimization.Continue reading