Tag Archives: google play store

Google Play Experiments: Test for the Best

A/B testing is an essential part of an App Store Optimization strategy. It’s crucial to test all aspects of your app’s metadata with different variants of its creatives and description to understand what users react to. Google Play offers Store Listing Experiments, which enable developers to test variants of their app’s page and determine what performs best.

Continue reading

Google Play Introduces Premium Subscription Service

Google Play is preparing to launch a new subscription service, which will provide users with access to premium Android apps and all in-app purchases for a monthly fee. While the Play Pass service is still underway, it may create future opportunities for app developers to reach new audiences when supported with App Store Optimization.

Continue reading

Google Play Restricts Apps for Marijuana, Alcohol and Tobacco

Google Play continues its policy updates. Following the new rules for children’s apps and loot boxes, it is introducing restrictions on apps regarding the sale of marijuana, as well as ones that sell or glorify tobacco or alcohol products. With this change, many app developers may need to modify or reposition their apps and App Store Optimization to avoid removal.

Continue reading

Loot Boxes and App Store Optimization

There is a legal debate over the fate of microtransactions, particularly loot boxes. A proposed bill could impact the sale of randomized in-game items, including loot boxes or summons in “gacha” games. At the same time, Google has added a new Play Store policy wherein developers must disclose the odds of receiving items in loot boxes. Apps and mobile with loot boxes or similar systems should look at the new requirements and think about how to utilize them for their App Store Optimization strategy.

Continue reading

Google Play Updates Developer Policies for Kids Apps

Google has announced a new set of developer policies designed to create a safer online environment for children and families. This includes keeping personal information secure, monitoring advertisements and selecting a target audience in line with their content. These changes can not only help keep the Play Store safer for kids, it can also assist with proper audience targeting for App Store Optimization.

Continue reading