Being named as an Editors’ Choice is great for an app – it places them in a distinct section on the front page of the Google Play Store to improve discoverability. The same is true for being placed on its quarterly Android Excellence list. Now, Google is even sending notifications to users on their devices to promote editorial content.Continue reading
Google has been testing out new updates for the Play Store, occasionally rolling out changes for users or rolling them back to make further adjustments. One important change is the update to the “Ratings and Reviews” section. It’s important to understand what this change is and how it will impact the effect reviews have on App Store Optimization. Continue reading
The competition between the Apple App Store and Google Play Store is always fierce, but Apple has typically maintained a lead in profits. That lead has grown even further, as the App Store has earned 93% more than Google Play in Q3. With that said, it’s important to understand what this means for the app economy and App Store Optimization.
Earlier this year, Google Play began testing redesigns for the Google Play Store. It seems the testing is complete, as the new design is rolling out to more and more Android devices. With this change, it’s important to understand what the impact will be on App Store Optimization and what developers should do to ensure their apps stay optimized. Continue reading