Tag Archives: Google Play

Google Play Restricts Apps for Marijuana, Alcohol and Tobacco

Google Play continues its policy updates. Following the new rules for children’s apps and loot boxes, it is introducing restrictions on apps regarding the sale of marijuana, as well as ones that sell or glorify tobacco or alcohol products. With this change, many app developers may need to modify or reposition their apps and App Store Optimization to avoid removal.

Continue reading

Loot Boxes and App Store Optimization

There is a legal debate over the fate of microtransactions, particularly loot boxes. A proposed bill could impact the sale of randomized in-game items, including loot boxes or summons in “gacha” games. At the same time, Google has added a new Play Store policy wherein developers must disclose the odds of receiving items in loot boxes. Apps and mobile with loot boxes or similar systems should look at the new requirements and think about how to utilize them for their App Store Optimization strategy.

Continue reading

Google Play Updates Developer Policies for Kids Apps

Google has announced a new set of developer policies designed to create a safer online environment for children and families. This includes keeping personal information secure, monitoring advertisements and selecting a target audience in line with their content. These changes can not only help keep the Play Store safer for kids, it can also assist with proper audience targeting for App Store Optimization.

Continue reading

Google Play Changes How Ratings are Weighted

An app’s ratings play a large role in its success, as they help determine its placement within the App Store and Play Store as well as inform users on what others think of it. This makes them important for App Store Optimization for both rankings and conversions. Now, Google is changing how the star ratings on its Play Store work, so that an app’s ratings are weighted towards its most recent version.

Continue reading