Being named as an Editors’ Choice is great for an app – it places them in a distinct section on the front page of the Google Play Store to improve discoverability. The same is true for being placed on its quarterly Android Excellence list. Now, Google is even sending notifications to users on their devices to promote editorial content.Continue reading
Publishing an app on the Apple App requires a different set of strategies and formatting than publishing on the Google Play Store. This is an important guideline of App Store Optimization and the reason why a proper ASO strategy requires designing different descriptions and utilizing different metadata for each store.
Why is it the case?Continue reading
Google has announced a change to A/B testing experiment metrics on installations. These metrics can provide new insights for developers to understand how well each variant is converting and retaining users. Using the information gleamed from the experiments, developers and marketers can test and improve their App Store Optimization strategy and improve their app’s performance.Continue reading