Tag Archives: Google Play

Google Play Store Launches Redesign

Google Play Store Launches Redesign: What it Means for ASO

Earlier this year, Google Play began testing redesigns for the Google Play Store. It seems the testing is complete, as the new design is rolling out to more and more Android devices. With this change, it’s important to understand what the impact will be on App Store Optimization and what developers should do to ensure their apps stay optimized. Continue reading

Playable Ads Best Practices

How to Create Playable Ads: The Top 5 Best Practices

Ever since Google introduced Playable Ads as a mobile game-focused form of Instant Apps, developers have been trying to find the best ways to make great interactive advertisements for their apps. Playable ads are a great way to demonstrate an app’s capabilities or the gameplay of a mobile game, but as with any marketing strategy, it’s important to follow the best practices to get the optimal results.

Here are five of the best practices to consider when designing your playable ad.

Continue reading