Google has revealed a number of new updates, features and innovations at the Android Developer Summit in Mountain View. With all the new changes and enhancements on the way, developers should start thinking now about what’s coming up and how it will impact their App Store Optimization. Continue reading
Google has announced new features and functions for Google Play, which will be made available for its Early Adopter Program (EAP) soon before rolling out worldwide. These were revealed at the Google Playtime event in Berlin in addition to official announcements on the company’s Twitter.
We’re over half-way through 2018 and revenues are on the rise for the app economy. Between the two app stores, though, which one is seeing higher profits? More importantly, why?
Google has revealed a new tool for app creatives, allowing for adaptive launcher icons. With this, developers can set up their apps’ icons to display as square or circular images, better matching the device it’s being viewed on.
On July 10, Google unveiled new marketing tools designed to help marketers create more effective ads. This will provide marketers with machine learning technology, so that they can create more responsive search ads, maximize performance and better reach their revenue goals.