Often times, users open an app or mobile game they’re eager to use, only to have the app say “Downloading… 1%” at the start screen. They wait, watching the download bar slowly progress, before the app finally finishes launching while a few hundred megabytes larger than anticipated. While this is often times necessary for an app to properly update or run, Apple does place guidelines on how these downloads are prompted and may reject an app if it does not follow them.Continue reading
Apple has announced a major change coming to the iOS and macOS App Stores. This will enable a way to create apps for both iOS and macOS simultaneously, as well as an easier way to port iOS apps to macOS. The company will begin developing and rolling out a new UIKit, which will let developers create a single app for mobile devices and computers by 2021. This initiative, code-named “Marzipan,” promises to be a major innovation for app developers and will also have a major impact on App Store Optimization.Continue reading
The social media world was shaken when the popular social network Tumblr was removed from the Apple App Store. While the app does have built-in filters designed to block people from posting illegal images and content, they failed to stop certain harmful images from being posted. As a result, the app contained content that violated Apple’s terms and conditions and was subsequently removed. Now developers are wondering: how can they be sure their apps won’t make the same mistake? Continue reading
It’s safe to say that app developers would love getting their app featured on the App Store. It’s well-known that being featured can help improve an app’s visibility and increase its downloads. Apple features curated content on anything from brand-new games and apps to developer stories that give a behind the scenes look at app development. But, are there any steps app developers should take to help their app get featured? Does being featured all hinge on following ASO best practices, or are there other tips and tricks to developers’ disposal?
We’re over half-way through 2018 and revenues are on the rise for the app economy. Between the two app stores, though, which one is seeing higher profits? More importantly, why?