Is your App Store Optimization based on proper App Keyword Analysis? Knowing what keywords to target is a core pillar of ASO, but all too often developers target keywords based on no data, or even worse, faulty data.
If you want your ASO strategy to succeed, you need to find the right keywords for your app. How do you do that? With proper analysis, monitoring and updating.
App Store rankings are key to success on the App Store and Play Store. An app’s ranking determines how easy it is for users to find it in the stores. Since 70% of app discoverability happens in searches, the higher your app ranks for search terms, the better your chances of it being downloaded are. In order to succeed, app developers must understand how the stores determine rankings, as well as how App Store Optimization can help.
When you’re choosing your keywords for your app, you want to
make sure you’re getting the ones that will help your visibility and downloads.
You want users to find your app in searches, which will require targeting
keywords that are in-demand and related to your app, then working to increase your
rankings for them. As keyword optimization is a central part of App Store Optimization, we’ll review how
to optimize your App Store keywords.
Choosing the right keywords can make a big difference in your app’s success. They’ll help determine what users will see your app and how many searches it will appear in, so choosing what keywords you’ll want is a major part of App Store Optimization. The App Store keyword search volume is one of the most important things to consider when choosing your keywords, so here are some things you’ll want to know when deciding.
For an app to thrive on the App Store, it needs visibility in searches. The days where an app’s category ranking determines its success are long gone – today, keyword rankings are what matter the most, as the majority of app discovery takes place in search. As a major factor of App Store Optimization is improving your keyword rankings, one should understand how they work on the App Store and why they’re important.