Tag Archives: localization

Mobile Game Localization: More Than Just Translation

Apps and mobile game developers typically want to reach a worldwide audience. Getting users around the world to enjoy an app can be both profitable and fulfilling. In order to reach users overseas, they’ll have to localize their apps for each region. The localization process extends beyond the app itself – localizing an app’s ASO is also important, especially for mobile games trying to reach a wider audience.

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App Store Changes 17+ Age Category for Improved Availability

The app market is a global force, so developers often want their apps to be available in several different regions. Until recently, certain apps were unavailable in South Korea, due to age restrictions on content. To help with this, Apple has updated the criteria for age ratings on apps made available within the region. This allows apps with certain content to be available there. However, part of the change is impacting apps worldwide, whether or not they’re sold in South Korea.

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Localizing Descriptions

Localizing Your App Store Description

The app market is global, reaching users on every nation and in every language. Many developers have apps available in several countries, which requires localizing their App Store and Play Store listings for the languages they’re available in. As localization is an important part of App Store Optimization, it’s important to understand how to maintain ASO during the translation process.

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Search Ads Reporting and Localization

Search Ads: Add New Reporting & Localizations to Support Mobile Marketing

Apple Search Ads has added a new reporting feature that will make it even easier for developers to track their app’s performance for a wide array of metrics. In addition to the new reporting tools, it’s also expanding its availability to nine more territories, allowing developers to reach more users around the world with their Search Ads campaigns.

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